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From The Swedish Road Trip Dept.: Buy Your Volvo Here and Get a Free Vacation

Where: Sweden
August 3, 2009 at 10:53 AM | by amandak | 3 Comments

Formerly boxy, now looking cooler and always safe, the Swedish automobile miracle that is the Volvo – aka the official car of the European Union - is very keen to persuade you to visit Sweden.

The tourism attack being put on by Volvo is two-pronged – and the first involves actually buying your own Volvo. This won't suit everyone, obviously, but if you're in the market for a new Volvo and you live in the US, you can order one direct from Sweden, save around 8 percent on the price, and then get a free vacation in Sweden.

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Thank Sweden For Making Volvo The Official Car of The EU

Where: Sweden
July 15, 2009 at 3:25 PM | by kjb | 0 Comments

If you’re planning an official state visit to Sweden anytime soon, you’ll be happy to know you will be riding in style. At the beginning of the month, Sweden took over the presidency of the European Union, and one of their first acts was to name Volvo as the official vehicle of the EU.

Hello, efficiency: Volvo will coordinate everything through its marketing company, and will pass on the administration hassles for Hertz to deal with. And these cars transporting heads of state won’t be the typical boxy Volvo grocery-getter wagons either. They’re all part of the car company’s DRIVe program and offer low emissions and fuel consumption.

Now, instead of gas-guzzlers, the EU will be street-styling in flexible fuel vehicles that run on diesel and bioethanol. If you are sadly not a world leader headed to Sweden anytime soon, then of course you may instead go to your local Volvo dealer and pretend to be such. Or just catch a free ride during the UN climate change conference this winter in Copenhagen; Volvo will be strutting their green stuff there as well.

Related Stories:
· Volvo to be European Union's Official Car Starting July 1st [Automotive.com]
· IKEA Furniture Not For Sale in Stockholm Art Gallery [Jaunted]
· Sweden Travel coverage [Jaunted]

[Photo of a Volvo Helping Out a SAS plane: kjd]