Tag: travel advertisingView All Tags
There is a video embedded at the bottom of this post in which a goat rides a horse. It is directly relevant to Jaunted's purpose and mission to bring your attention to this video, inasmuch as it is a travel advertising spot for Newfoundland in Canada. It is also a video of a goat riding a horse, and we kind of like to think we would have found a way to pass it along no matter what.
There are of course debates over whether the video is real or staged. Some skeptics addressed themselves to the Newfoundland tourism board and basically said "no way a goat would ever ride on a horse." But instead of backing down, the tourism board re-raised. "You think it's impossible for one goat to ride the back of a horse?" they said, in our minds, "well fuck you, because there are four goats at this farm and they all ride this one particular horse." In our minds the Newfoundland tourism board is really belligerent and has been day drinking since 3pm, incidentally.
Celeb Travel / Seoul Travel / South Korea Travel / Psy / Travel Industry / Travel Advertising / Asiana Airlines / Travel News / Music Travel / Gangnam Style / → All Tags
CNN reported earlier this week that Psy has been named South Korea's new tourism ambassador. To which we immediately thought: ummm...he wasn't that already? Who were they using for tourism advertising instead? Because apparently it wasn't the really popular guy whose music videos have been viewed by billions of people in the recent past. And while we're not experts at this sort of thing, it seems to us like maybe they should have been using the really popular guy whose music videos have been viewed by millions of people in the recent past.
It turns out there's an answer to that question. Since October 2012 the tourism ambassador of South Korea has been Kenny G. No punchline. We're just going to let that hang there with no comment. The face of South Korean tourism for the last 6 months? Kenny G.
Travel Ads / Videos / New Airplanes / American Airlines / Boeing / 777 / Travel Advertising / Airplanes / Airplane News / → All Tags
As you may have heard - say, when we excitedly wrote about it here and here, or when we did the definitive description of it here, or when we posted the definitive photo gallery of it hereAmerican Airlines has a line of new Boeing 777-300ER airplanes.
They're neat and, more to the point, American wants you to know they're neat. They've put out two new videos highlighting that neatness, which we're going to go ahead and steal from AAdvantage Geek. The videos are embedded below.
A tourism campaign that asks travelers to "get lost" may sound like the opposite of what's typically intended, but that's where the folks over at Your Singapore have gotten creative by designing a campaign that uses the play on words to lure travelers.
The TV commercial is actually designed to attract more Australians to the city-state, but is a good showcase of what the city has to offer while dispelling common myths about the mega-metropolis. Singapore, like other major cities, has it's tourist misconceptions, but here they're attempting to embrace those frowns and turn 'em upside-down.
Copyranter calls them the "cutest brand ambassadors ever" and we're inclined to agree. According to the Scotland tourism board, which put together the campaign, the two Shetland ponies - Fivla and Vitamin - are wearing their "winter woolies" (?) in order to mark "the Year of Natural Scotland." The Year of Natural Scotland, in turn, appears to be a project that the tourism board totally made up.
As near as we can tell from the project fact page, they wanted to brand Scotland as a natural travel destination, and so they took the word "Scotland" and the word "Natural" and put them together. The ponies, we're told are "helping promote the Year of Natural Scotland with beautifully created cardigans."
This. This right here. This is what we're talking about when we say we're giving up on the debate over Ryanair and its aggressive douchebaggery. The airline goes out of its way to insult its customers, and yet finds itself rewarded with consistent profits. So why shouldn't it treat its own staff in the same disrespectful way?
The question kind of answers itself, doesn't it?
Travel Advertising / Japan / Japan Travel / Norway / Norway Travel / Wideroe / Videos / → All Tags
Fun fact: Widerøe is the largest regional airline in the Nordic countries. We've had a simply adorable piece of their travel advertising in the queue for weeks. Copyranter called it "the best airline spot I've seen in a long time" and insisted that "the casting, the acting, and most importantly, the idea [are] all perfect." AdFreak gushed that the commercial "triumphs" and "almost makes you believe in magic." This, friends, is the very definition of easy content.
But then we came across this other bit of travel advertising, from Japanese travel site Jalan. In this one, a cat karate-chops a watermelon. That's not the weirdest part of the commercial either, by far. There's also a monkey rolling by an indifferent kitten. On a beach ball. Of course on a beach ball. Buzzfeed turned part of the video into an animated gif. Of course an animated gif.
We’re pretty sure that we're not the only ones who have also been very worried about The Negotiator ever since he apparently perished during a fiery bus crash back in January. We’ve still utilized Priceline here and there, but it hasn’t quite been the same without William Shatnerreminding us how much we could save by naming our own price.
In case you haven’t seen the commercial yourself, there’s been some pretty good news. Apparently our favorite celebrity travel spokesperson survived the bus crash and has dedicated his life to surfing. Thankfully he’s back to show off the Priceline mobile app, and to remind us of all the ways we can save on flights, cars, and hotels.
Sure it’s a little silly, but we can’t think of a world in which Priceline doesn’t utilize Shatner as its pitchman—long live The Negotiator.
Travel Advertising / Britain / Britain Travel / Wales / Wales Travel / Social Media / Technology / Technology Travel / Tourism / Tourism News / → All Tags
There are times when we think of QR codes the same way we think of particularly stupid social media projects. Which is to say, not highly. This isn't just a standup punchline any more. There really are tourist attractions, museums especially, that plaster QR codes inside subway and metro cars. What species of idiocy is that?
Other times we can't help but smile a little at the sheer earnestness of towns trying to attract tourists with shiny things. The Welsh town of Monmouth, for instance, is according to Wikipedia not only thousands of years old but has also "been established as a tourist centre for some 200 years." So you can already tell they're innovators.
Social Media / Sweden Travel / Travel Advertising / Tourism / Twitter / Tourism Boards / Bad Ideas / → All Tags
And now boys and girls, another object lesson on why skepticism is the proper response to advertising strategists and reporters who tell you that social media is magic and that engagement means letting everyone be heard. We have to do these posts every few years because our rants never seem to take hold, least of all with travel journalists and tourism boards.
Let's go back all the way back to four days ago Sunday. The New York Times publishes a puff piece about Sweden's Twitter initiative, done of course at the behest of an advertising agency, to "entrust the country's Twitter account [@Sweden] to a new citizen every seven days." Look how social! Look how effing authentic! To be clear, there was a point during which we actively adored the account, but that was when the guest curator was posting lamb photos every few hours.
London Travel / Emirates / Airline News / Travel Ads / Travel Advertising / Train Travel / Public Transportation / Subway / → All Tags
Wait a minute, you might say that this point. The Emirates PR people actually got a journalist to do a full writeup about their magazine? Yes. And not only that, but that's not even the most obnoxiously aggressive publicity stunt the airline has recently pulled. It turns out that Emirates is sponsoring a cable car and two London Underground stations in London, for a period not less than ten years.
Spirit Airlines / Travel Advertising / LCCs / Airline Industry / Travel Ads / Airline News / Airlines / Sex Travel / Political travel / → All Tags
Spirit Airlines has declared itself proud to be the Ryanair of North America, and you have to admit that the airline works hard to protect its title. Airline industry scientists have spent years trying to untangle what it means to follow in the footsteps of the notoriously grating Irish LCC, and they've discovered at least 5 criteria: (1) obnoxious fees (2) pride in those obnoxious fees (3) arm-waving "look at me" advertising (4) a general air of petulance whenever something doesn't go the airline's way, and (5) unblinking, reflexive, utterly unapologetic disrespect for customers.
Spirit recently doubled down on their customer-screwing fees, announcing that they consider it a badge of honor to be the "poster child" for airline fees and adding that their customers like the fees too. That takes care of criteria 1, 2, and 5. The petulance stuff is covered by the temper tantrum they threw about new fee transparency rules they didn't like, which leaves only the advertising thing. All of which brings us to Spirit's most recent travel advertising campaign.