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Travel Advertising / Singapore Travel / Singapore / Tourism / Tourism Boards / Bad Ideas / → All Tags
This is being described as the "most embarrassing tourism ad ever," and also as "so bad it will go viral," and also as "cringe-worthy," and also as a bunch of other similar things. We've watched it - once, and only once - and those are all fair descriptions. It might literally be the worst bit of travel advertising we've ever seen. It's so bad that it goes around to being good, but then it comes back around to being bad, and then it gets stuck at bad. It's painful to watch.
The source of this travesty is the Singapore tourism board, and the backlash they faced was very immediately and very public. In what might be described as an understated public climb-down, the board admitted that the video "was not resonating well with audiences" and that "some aspects of it could have been done better." So of course they took it down, and of course you can find one of its many online copies embedded below.
Airports / Travel Advertising / Travel Politics / TSA / Airport Safety / Airline Safety / → All Tags
To the 3 of you who obsessively follow our travel politics posts: apologies, but content is going to become increasingly sparse as we enter the silly season of an off-cycle election. We just can't take it. We're not sure what exact second we snapped, but the story responsible was this "TSA unions support armed guards" nonsense. We've already written extensively about the dishonest bait-and-switch that was used to install TSA unions. We've already written extensively about how TSA tries to protect ill-thought policies with hastily-thrown together band-aids. We've already written extensively about how politicians grandstand against TSA but won't give the agency the resources to do things right.
The convergence of those topics kind of short-circuited our brains. You probably don't want to read about the internal politics of labor plus safety plus electoral considerations. We certainly have no desire to write those posts. It's a shame because the story is actually really important both as a substantive matter and as an illustration of how the way we talk about aiport security is broken. And yet.
Instead, how about a video where someone tries to sell you chocolate by dancing through various parts of an airport?
Denmark is objectively an awesome place to live. The United Nations has officially declared that it's literally the happiest country on Earth. It has a strong economy, a robust social safety net, and people who are on the whole gorgeous (don't forget that last part, because it's about to become important).
There's only one problem, apparently. Not enough of those gorgeous people are making new gorgeous people. We presume there's lots of sex going on - how could there not be - but it's not productive sex, in the traditional sense. The country is actually facing the possibility of a demographic collapse, in the sense that it's becoming a real national problem that serious people discuss.
The folks at Danish travel company Spies Rejser think they've got an idea for reversing the decline. The video, which opens with the question "can sex save Denmark?," describes a campaign that Spies is calling "Do It For Denmark!"
Kayak's newest 30 second spot is designed to highlight how it's much faster to search the aggregator site than to search multiple individual sites. This message in no way distinguishes the new ad from any other Kayak ad. The joke in the commercial is kind of wacky and surreal and designed to make minimal sense. These characteristics, again, are hallmark of Kayak's travel advertising.
So naturally people are outraged because, if you kind of tilt your head sideways and squint, you can take the video seriously and then it becomes a knock on old people who have trouble climbing up stairs. We'll spare you our usual "when did this happen; when did we collectively become such annoying whiny obnoxious little babies" rant, and instead go right into describing the video. We've also embedded it below if you want to take a look yourself.
We're going to describe this contest in as straightforward and nonjudgmental a way as we can. Then we'll leave it up to you guys to decide whether it's a piece of clever travel advertising or whether it's... something else. There are certainly some arguments in favor of the notion that it's clever travel advertising, most obviously the facts that we're writing about the competition and you're about to read about it. But then on the other side of the argument is... just about everything else.
DDB Stockholm - which has been described among other things as the "world's most interactive agency" - seems to have been contracted by Lufthansa to promote the airline in Sweden. The agency creatives put their collective heads together and came up with a winner-take-all contest for Swedes of both sexes. Whoever gets past the finish line first gets a trip to Germany, an apartment in Berlin, transportation in the form of a bicycle, and - quote unquote - "a new life courtesy of Lufthansa."
To win, all one has to do is legally change their name to Klaus-Heidi, and then to prove it somehow. So if someone uploads a passport with a legal name of Klaus-Heidi on it, they win.
How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.
And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.
Spirit Airlines / Travel Advertising / Mexico Travel / Travel News / Anthony Weiner / Airline News / → All Tags
Spirit Airlines recently posted an ad about the ongoing fiasco that is the Anthony Weiner New York mayoral campaign. They did this, first, because they're tactless tasteless douchebags and, second, because they're tactless tasteless douchebags.
Just to be clear. We don't object to the Internet's inherent and inalienable right to make fun of Weiner or his campaign. Gawking at political trainwrecks is why Al Gore invented the Internet in the first place (that's a fact; you can look it up). And it's not like this is even the most tasteless Spirit ad specifically about marital infidelity. This one was probably worse.
Holland Travel / Holland / Amsterdam Travel / Amsterdam / AMS / Travel Advertising / Tourism Boards / → All Tags
The tourism board responsible for getting you to spend your money on Holland travel undoubtedly has a lot of options. There's food, and shopping, and music, and fashion, and culture, and sex, and drugs, and sex, and sex. In an era where all targeting is micro-targeting, how's anyone responsible for travel advertising supposed to drill down into just one topic?
The answer is you don't. As New York's Mustache Agency realized - while working with a host of Dutch institutions familiar to Jaunted readers, including KLM and the Amsterdam Airport - is that you take a bunch of them and wrap them up into one complete package. Thus did the agency arrive at one of the most basic but effective messages in the history of advertising: Holland is cool, and if you go to Holland, you'll be cool too.
Travel Ads / Videos / Animals / Hotels / Ibis Hotels / Cute Travel / Travel Advertising / → All Tags
Jaunted writers have for many years availed ourselves of Ibis hotels. The buildings are often well-placed, clustering around airports and city centers. The rooms are usually fairly affordable, with the hotels being somewhere above budget and below luxury. Last fall the chain even unveiled "Sweet Beds," and put out an accompanying video showing how the beds were built and why they were so comfortable.
Apparently publishing the technical specs of a bed on YouTube doesn't really inspire people to rave about how awesome it is. So the good people at Ibis circled back again, and approached London advertising firm BETC. The creatives over at BETC sat around a table and brainstormed for a while, before coming to what should have been the obvious conclusion: cute bunnies.
There is a video embedded at the bottom of this post in which a goat rides a horse. It is directly relevant to Jaunted's purpose and mission to bring your attention to this video, inasmuch as it is a travel advertising spot for Newfoundland in Canada. It is also a video of a goat riding a horse, and we kind of like to think we would have found a way to pass it along no matter what.
There are of course debates over whether the video is real or staged. Some skeptics addressed themselves to the Newfoundland tourism board and basically said "no way a goat would ever ride on a horse." But instead of backing down, the tourism board re-raised. "You think it's impossible for one goat to ride the back of a horse?" they said, in our minds, "well fuck you, because there are four goats at this farm and they all ride this one particular horse." In our minds the Newfoundland tourism board is really belligerent and has been day drinking since 3pm, incidentally.
Celeb Travel / Seoul Travel / South Korea Travel / Psy / Travel Industry / Travel Advertising / Asiana Airlines / Travel News / Music Travel / Gangnam Style / → All Tags
CNN reported earlier this week that Psy has been named South Korea's new tourism ambassador. To which we immediately thought: ummm...he wasn't that already? Who were they using for tourism advertising instead? Because apparently it wasn't the really popular guy whose music videos have been viewed by billions of people in the recent past. And while we're not experts at this sort of thing, it seems to us like maybe they should have been using the really popular guy whose music videos have been viewed by millions of people in the recent past.
It turns out there's an answer to that question. Since October 2012 the tourism ambassador of South Korea has been Kenny G. No punchline. We're just going to let that hang there with no comment. The face of South Korean tourism for the last 6 months? Kenny G.
Travel Ads / Videos / New Airplanes / American Airlines / Boeing / 777 / Travel Advertising / Airplanes / Airplane News / → All Tags
As you may have heard - say, when we excitedly wrote about it here and here, or when we did the definitive description of it here, or when we posted the definitive photo gallery of it hereAmerican Airlines has a line of new Boeing 777-300ER airplanes.
They're neat and, more to the point, American wants you to know they're neat. They've put out two new videos highlighting that neatness, which we're going to go ahead and steal from AAdvantage Geek. The videos are embedded below.