Tag: travel ads

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Air France's New Ad Campaign is Bold, Beautiful

April 10, 2014 at 1:44 PM | by | Comments (0)

It's been quite a while since we hailed any airline advertising as brilliant, but Air France's fresh run of bright images warrants a mention.

The ads, by BETC Paris, utilize bright colors and bold shapes, with more than a touch of high-fashion photography. The impact isn't unlike that of vintage travel posters, still considered stylish today.

In fact, that above A380 image is especially genius; it's a stealth homage to the french new wave film L'Année dernière à Marienbad (Last Year at Marienbad), whose director, Alain Resnais, recently passed away.

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Why Grace Kelly is Showing Up in Some American Airlines Ads

March 4, 2014 at 9:39 AM | by | Comments (0)

We’re sure you had your fill of celebrities and famous people with this weekend’s Academy Awards and whatnot, but if you’re looking for more then American Airlines has you covered. The carrier just launched their latest advertising campaign, and they’re playing up the good ol’ days.

Selling the idea that “the legend is back,” American Airlines is offering up the memory of yesteryear. They’re showing off what a transcontinental flight used to be, but at the same time giving a glimpse into what it’s like right now. Famous faces from the big screen, like Grace Kelly and Gregory Peck, are paired up with modern celeb flyers, like Julianna Margulies and Neil Patrick Harris.

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Throwback Thursday: The 1970s Sure Were 'Qantastic'

Where: Australia
January 23, 2014 at 9:50 AM | by | Comments (0)

Sure, we love all the speed and comfort of modern travel, but it didn't that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.

We can probably all agree that the 1970s weren't exactly a standout decade for fashion, hairstyles and politics. However, it was during this time that many international airlines hit their stride with jet travel, just as it became the fashion for the average person to dump their disposable income into discovering new corners of the planet.

We can look to Qantas for some of the biggest milestones of the 70s and, no doubt, they're ready to celebrate via Instagram.

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New Kayak Ad Deemed Offensive and Insensitive and Reprehe...Yawn

January 23, 2014 at 8:35 AM | by | Comments (0)

Kayak's newest 30 second spot is designed to highlight how it's much faster to search the aggregator site than to search multiple individual sites. This message in no way distinguishes the new ad from any other Kayak ad. The joke in the commercial is kind of wacky and surreal and designed to make minimal sense. These characteristics, again, are hallmark of Kayak's travel advertising.

So naturally people are outraged because, if you kind of tilt your head sideways and squint, you can take the video seriously and then it becomes a knock on old people who have trouble climbing up stairs. We'll spare you our usual "when did this happen; when did we collectively become such annoying whiny obnoxious little babies" rant, and instead go right into describing the video. We've also embedded it below if you want to take a look yourself.

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This is the Coolest Airline Billboard Ever.

November 25, 2013 at 11:29 AM | by | Comments (0)

For a limited time, pedestrians hoofing it through London's Piccadilly Circus can stay up-to-the-minute informed about exactly what flight is going their way. You see, British Airways has installed what seems to be the perfect billboard, with a concept of interaction with the highways in the sky.

The video billboard feature a little boy looking and pointing up to the sky. And since this is not your run-of-the-mill "buy a ticket on BA to a warm destination" advertisement, that boy will shift to point directly up at a real airplane crossing the sky thanks to the sorcery of GPS. Displayed on the billboard will even be the flight number and destination of the plane.

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New Travel Ads Actually Makes You Want to Go to Illinois (Not Just Chicago)

October 4, 2013 at 2:31 PM | by | Comments (0)

How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.

And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.

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These 3 Destination Ads are the Only Ones Aimed at LGBT Travelers

September 12, 2013 at 12:37 PM | by | Comments (0)

"Get Your History Straight and Your Nightlife Gay." It's a cute slogan, and believe it or not it comes from the tourism board of Philadelphia, PA.

The words are backed up by a new commercial following the "selfie" antics around the city by drag queen Miss Richfield 1981, all with the aim of driving Gay Travel to Philly. So what's the big deal? Well, this is actually only the third commercial by a US destination focused on the LGBT audience, and yet here we are in 2013.

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Video Interlude: A Reason for Any Season in Amsterdam

September 11, 2013 at 11:21 AM | by | Comments (0)

We’re here to remind you that just because the weather is starting to get a little cooler, it doesn’t at all mean that fun trips to Europe have to wait. That’s especially the case for Amsterdam, as a new tourism video has us yearning for a visit in any season.

Their latest ad lets travelers know that everything hip is from Holland, and it looks like the whole thing was shot with liberal application of instagram filters. From bicycles and townhouses to "quirky hipster stuff"—their words not ours—the city has it all.

Late September through November is a lovely time to form any excuse to hop over for a long weekend over in Europe. Perhaps this is that excuse.

[Photo / Video: visitholland]

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Video Interlude: A Spanking New British Airways Ad for Two Sparkling New Planes

September 6, 2013 at 1:46 PM | by | Comments (0)

This has been a week of ups and downs on social media for British Airways. After sailing on positive press for their new A380 and 787 aircraft, a hit came in the form of a single promoted tweet bashing their luggage handling. More on that later.

For now, we return to their bright and shiny planes new to the tarmac, both of which will take to the skies on their inaugural routes within 30 days of each other. In fact, the 787 already has set up and out on its route from London to Toronto, but it's the London to Newark route inaugural on October 1 that'll be the real trophy. To prepare for this and the September 24 start of the A380's service between Los Angeles and London, BA is launching a fresh ad campaign, first debuted this morning on social media channels.

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Throwback Thursday: 15 Hours to Buenos Aires on Panagra

August 22, 2013 at 3:30 PM | by | Comments (0)

Sure, we love all the speed and comfort of modern travel, but it didn't that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.

Never heard of Panagra? We wouldn't expect you to, since the heyday of this airline—a partnership between Pan Am and Grace Shipping Company—happened back in the 1940s and '50s. Panagra exclusively specialized in routes from the United States to South America, routes instrumental in the founding and expansion of Pan Am Guesthouses, what you may know better today as InterContinental Hotels.

This particular magazine ad flaunts their direct service from New York to Buenos Aires on the DC-8s jets, a journey lasting some 15 hours one-way. Today, and since the 1990s, you'll find American Airlines on the route, a nonstop journey of 10 hours on a Boeing 777.

To view more classic ads like this, visit the "Grand Hotel: Redesigning Modern Life" exhibit at the Vancouver Art Gallery (and do so before the exhibit closes September 15).

[Photo: Jaunted]

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Throwback Thursday: Finnair Celebrates 90 Years of Nordic Aviation

Where: Finland
August 1, 2013 at 10:53 AM | by | Comments (0)

Sure, we love all the speed and comfort of modern travel, but it didn't that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.

This year, the world's northernmost airline, Finnair, celebrates 90 years of flying from here and there, bringing happy Finns to foreign lands for almost a century. Naturally with a huge milestone birthday like this, the folks over at the airline will dig into the archives, and they've already unearthed some fun television commercials bragging about their history and roots.

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Ryanair's Out to Make Another Buck by Using Planes as Billboards

July 22, 2013 at 8:01 AM | by | Comments (0)

Talking about what Ryanair charges for—and might charge for—gets kind of old, but their latest advertising initiative is a little more unique. They’re taking things outside of the cabin and away from the airport, as Ryanair is offering up the opportunity to slap your slogan, logo, or name right along the outside of one of their planes.

We’re not totally sold that this is going to happen, because after all this is the carrier that is constantly promising—or threatening—to add a pay-to-pee in-flight lavatory.

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