Tag: tourism boardsView All Tags
Tourism Marketing / Tourism Boards / Australia Travel / Melbourne Travel / MEL / Webcams / Tourists / → All Tags
Some tourism boards just "get it." And by get it, we mean thinking outside the box creatively and attracting tourists in flocks to their city, state or country en masse. With its latest campaign, Melbourne can now head to the top of that list of boards that just nail it.
The folks behind Tourism Victoria, the Aussie state that Melbourne calls home, have developed a campaign of two remote-controlled tourists that are outfitted with helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology to document their every step in the city. This gives the chance for fans of Melbourne to "go before you go," possibly giving some inspiration for a first hand visit to the city.
From October 9 through the 13th, armchair-tourists controled each traveler at home by logging onto the website and sending their human webcams to any location they desired in the Australian "second city." Audiences were able to interact with the tourists and send them on mini-adventures or challenges that are unique to Melbourne.
How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.
And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.
Tourism advertisements are meant to attract more travelers to visit a certain region or country and there's no doubt that the most creative get the most attention. This week was like any other for Tourism Australia's official Facebook page as they posted stunning shots of sunsets over city skylines, beach vistas, and cuddly animals. Sounds innocent enough, right? Not so much.
The profile page then posted a picture of Baz the Kangaroo chillaxing at the Featherdale Wildlife Park in the Western suburbs of Sydney, and that's when it all when haywire. The roo was posing quite, well, provocatively, as if he was ripped from the pages of an adult magazine. While this natural display of the animal kingdom should not normally be racy, Tourism Australia made it so by pixelating his "anatomy," as if to maintain his modesty.
Holland Travel / Holland / Amsterdam Travel / Amsterdam / AMS / Travel Advertising / Tourism Boards / → All Tags
The tourism board responsible for getting you to spend your money on Holland travel undoubtedly has a lot of options. There's food, and shopping, and music, and fashion, and culture, and sex, and drugs, and sex, and sex. In an era where all targeting is micro-targeting, how's anyone responsible for travel advertising supposed to drill down into just one topic?
The answer is you don't. As New York's Mustache Agency realized - while working with a host of Dutch institutions familiar to Jaunted readers, including KLM and the Amsterdam Airport - is that you take a bunch of them and wrap them up into one complete package. Thus did the agency arrive at one of the most basic but effective messages in the history of advertising: Holland is cool, and if you go to Holland, you'll be cool too.
There is a video embedded at the bottom of this post in which a goat rides a horse. It is directly relevant to Jaunted's purpose and mission to bring your attention to this video, inasmuch as it is a travel advertising spot for Newfoundland in Canada. It is also a video of a goat riding a horse, and we kind of like to think we would have found a way to pass it along no matter what.
There are of course debates over whether the video is real or staged. Some skeptics addressed themselves to the Newfoundland tourism board and basically said "no way a goat would ever ride on a horse." But instead of backing down, the tourism board re-raised. "You think it's impossible for one goat to ride the back of a horse?" they said, in our minds, "well fuck you, because there are four goats at this farm and they all ride this one particular horse." In our minds the Newfoundland tourism board is really belligerent and has been day drinking since 3pm, incidentally.
We have an inexplicable fondness for stories about how there are bad things happening over there, and how those bad things are making tourism affordable, and how people should totally take advantage of that. The perennial version of this plot involves Greece travel, which takes a hit every time the country goes on strike, which reduces hotel prices by huge amounts, which if you get your timing right can be awesome (if you get your timing wrong, of course, you'll have be absolutely nothing to do; so it goes!)
Japan has something similar going on, but it's even better because it comes without the risk of the country shutting down. It's not that Japan is rioting or anything (you would have heard), but there are two things driving down prices. The first is that tourism has been low since the Fukushima, and the travel industry has had to adjust its prices accordingly. The second is that Japanese policymakers are making a concentrated effort to fix the country's anemic growth by devaluing the Yen. That, apparently, has been awesome for tourists. We just kind of figured this was something you'd like to know.
Disaster Tourism / Russia Travel / Tourism / Tourism Boards / Space Travel / Science Travel / → All Tags
A Russian region once shunned as the site of the world's third-worst-ever nuclear disaster, in which hundreds of people were killed, has now become a potential tourist destination because it was hit by a giant space rock that injured thousands of additional people. The local tourism board is actually talking about making parts of the territory into a "Meteor Disneyland," a reference to last month's Russian meteor.
A tourism campaign that asks travelers to "get lost" may sound like the opposite of what's typically intended, but that's where the folks over at Your Singapore have gotten creative by designing a campaign that uses the play on words to lure travelers.
The TV commercial is actually designed to attract more Australians to the city-state, but is a good showcase of what the city has to offer while dispelling common myths about the mega-metropolis. Singapore, like other major cities, has it's tourist misconceptions, but here they're attempting to embrace those frowns and turn 'em upside-down.
Once again it’s time to put on your thinking cap, as there’s another travel contest with your name all over it. This time Norway is looking for a few more visitors, and they’re giving away a big trip to get travelers excited for Scandinavian shenanigans.
Their latest travel campaign is all about screaming, as they’re trying to show off that’s in no surprise that Edvard Munch and his work The Scream is from Norway. After all there are just so many sights, experiences, and adventures that will make you scream, shout, and celebrate.
Copyranter calls them the "cutest brand ambassadors ever" and we're inclined to agree. According to the Scotland tourism board, which put together the campaign, the two Shetland ponies - Fivla and Vitamin - are wearing their "winter woolies" (?) in order to mark "the Year of Natural Scotland." The Year of Natural Scotland, in turn, appears to be a project that the tourism board totally made up.
As near as we can tell from the project fact page, they wanted to brand Scotland as a natural travel destination, and so they took the word "Scotland" and the word "Natural" and put them together. The ponies, we're told are "helping promote the Year of Natural Scotland with beautifully created cardigans."
Media outlets and blogs from the Philippines are reporting that Miss Philippines Rizzini Alexis Gomez was also crowned the 2012/2013 Miss Tourism International in a pageant held over New Year's Eve in Malaysia. According to reports Ms. Gomez credited her win to preparations she conducted over the course of months.
The contest, which we promise is real and not just something we made up so we could run pictures we poached from the winner's Facebook page, has been running every year since 1994 with the exception of a few here and there. It even has a webpage, which admittedly is hilariously bad and doesn't seem to have this year's results. But it's a webpage on the Internet, so you can be sure that it's real.
Music Travel / Gangnam Style / Tourism Boards / South Korea Travel / Seoul Travel / Videos / → All Tags
Finally! We've been saying it since August (when we pinpointed the locations from the music video), but finally Seoul Tourism is using Psy's "Gangnam Style" song to advertise the capital city as a fun tourist destination.
The last few days have seen the introduction of a tourism board video that mimics Psy's dance moves, but splices in mini-interviews with foreigners in Seoul as they deliver one-word descriptions of the district of Gangnam-gu, the most fitting of which we'd say is "trend." Not gonna say "toldnya so," but yeahwe kind of did.