Tag: tourism boards

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Three Minutes, Twenty Seconds to Fall in Love with San Francisco

January 31, 2012 at 5:41 PM | by | Comments (0)

Like anyone really needs more of a reason to fall in love with San Francisco, the tourism board has developed a cute, heartwarming video showcasing all the little bites of life that make SF...well, SF. And there literally are bites, of pancakes.

The video is titled "A Day in the Life," but all the different neighborhoods, landmarks and little social experiences make it more of a week, or several weeks if you're an average visitor trying to hit them all.

It's definitely no ">time-lapse, tilf-shift Lisbon, but it is a nice watch if you're trying to convince yourself to hit the City by the Bay in 2012, or if you already live there and want to fall back in love with the city.

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North Dakota Pulls Ad Over Sexism Complaints

January 13, 2012 at 3:10 PM | by | Comments (0)

North Dakota is the least visited state in the country. Alaska, which is a frozen tundra roughly as far as Europe from the East Coast, gets more tourists than North Dakota. So it's not surprising that you don't see much on Jaunted about the Peace Garden State (actual nickname). The most prominent post we have about North Dakota appears to be this 2008 thing on ancient and dried out dinosaur bones. Very metaphorical.

Trying to fix the dearth of tourism is proving to be something of a problem for the Flickertail State (also actual nickname). North Dakota doesn't really have any tourist attractions, so the state's tourism board had to brainstorm something creative. Naturally, they turned to sex. Because when advertisers have something to sell and no real reason people should buy, they turn to sex.

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Mexico's Tourism Brainstorm: One Part 'Cash-Cab,' One Part Reality Show

Where: Mexico
October 25, 2011 at 10:31 AM | by | Comments (0)

If you don’t have a standing date with Brian Williams each evening then you might have missed that there’s some bad stuff going down south of the border. In a nutshell, there are some pockets of pretty violent drug-related crimes, and this alone is keeping away would-be tourists from checking out typical hot spots like Acapulco, Cancun, and beyond. Mexico is trying to clean up its image—at least with the tourists—and they’re doing so by throwing a lot of pesos at the problem.

In total the tourism board is looking to shell out around $30 million to create commercials and other advertisements to encourage plenty of travel—especially from Americans—to the fun in the sun that’s only a quick flight away. Some of the commercials are still a couple weeks away, but we do have an idea of what they’ll be all about. Of course they aren’t just going to show stunning beaches and crystal clear water, and that’s because it’s way better to create a mini reality show!

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Sicily Wine Commercial Does Its Job of Making Us Long for Italy

Where: Italy
September 23, 2011 at 2:38 PM | by | Comment (1)

We occasionally run into these situations, where a commercial for some product reminds us that beautiful people in Italy are having a lot more fun than we are. Last time it was this insanely fun commercial by Italian vermouth company Martini, which was filmed in Croatia but still retained its Italian ethos. This time it's a commercial by Italian winemaker Tasca d'Almerita, which looks like something that could have been produced by an Italian tourism board. Except it's better.

The video is titled "A Glass of Sicily, and Adweek tells us that there's an Itanian "viral media company" behind the 80-second production. That explains, at the very least, how a commercial for a wine maker ended up with an interactive map on Flickr, though not why it was filled with photos and videos that are functionally travel advertisements for Sicily. Again, if they didn't get at least some money from an Italian tourism board they got ripped off. It's a gorgeous commercial.

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Martha Stewart Travels To Holy Land, Declares That It Is Good

Where: Israel
September 12, 2011 at 3:05 PM | by | Comment (1)

Around this time last year, domestic goddess and noted Louboutin aficionado Martha Stewart waded into Philadelphia's intractable Geno's-vs-Pat's cheesesteak war, declaring that Pat's was "kinda bland" and giving her approval to Geno's. Having experienced a conflict of that magnitude, the celebrity was no doubt ready for this year's Labor Day trip to a part of the world where the battles are almost as heated: Israel.

Stewart spent her weekend in the Holy Land attending her nephew's wedding, scouting locations for an upcoming TV segment, and macrame-ing things (we're just guessing about that last part, though she still does that though, right?)

Her professional judgment on Israel? It's pretty interesting. Pretty interesting indeed.

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Tunisia Launches World's Most Morbid Tourism Campaign

July 20, 2011 at 1:58 PM | by | Comment (1)

About a year ago we wrote up Mexico's "The Place You Thought You Knew" tourism advertising campaign. Mexico's strategy was to focus on all the interesting things you could find in the country, and to hope against hope that you'd forget about all the unpleasant shootings and beheadings and stuff.

A new campaign from post-Arab Spring Tunisia is kind of like that, in that it's aggressively the exact total opposite. Instead of dodging the issue of violent riots, which swept across the country during its democratic revolution and claimed over 200 lives, Tunisia's tourism people have turned them into a series of dark jokes. The angle is definitely getting people's attention, so two points for honesty and another two for cleverness we suppose. But dude.

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Grand Rapids, Michigan's Flash Mob Video About Death Goes Viral. Yay?

June 1, 2011 at 4:21 PM | by | Comments (0)

A few months ago Newsweek published its list of "America's Dying Cities," putting Grand Rapids, Michigan at #10. The rust belt city is demographically upside down, having lost more under-18 residents than it gained in the last decade. Wikipedia says that the per capita income for the city is $17,661, with one in every five children living below poverty. Being mayor is a part-time job. Literally.

In an effort to show that Newsweek was wrong and that they were still hip and relevant, Grand Rapids responded with a YouTube video of thousands of residents lipsyncing to Don McLean's American Pie. And to think, there are people out there who think that the Internet is dumbing down public debate.

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'The Hangover 2' May Already Be Hurting Thailand Tourism

May 27, 2011 at 12:20 PM | by | Comment (1)

The Hangover 2 just hit theaters and its already expected to be one of the biggest movies of the summer, if not the plain biggest. That means there will be millions of people getting an up-close look at Bangkok, where the movie was filmed, but will they leave with a good impression of the city?

So far, word of mouth on Twitter hasn't painted a very positive picture of Bangkok. Yesterday, @KassidyCook1 tweeted, "Hangover 2 was hilarious. Note to self: never go to Bangkok...", while @TayWhosthatsLS wrote, "Staying away from Bangkok Thailand Lol for many reasons thanks Hangover 2".

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Minnesota Travel Ads Now Starring Indie Bands

April 11, 2011 at 2:10 PM | by | Comments (0)

It's notoriously difficult to make travel ads that don't look like every other travel ad ever. Green mountains, crystal clear streams, maybe a time-lapse shot of clouds moving behind mountains—and then cut to an outdoor restaurant patio where an ethnically diverse and indeterminately aged group of casually dressed professionals delightfully dine over plates of presumably local cuisine. Most ads, in other words, look exactly like every spot from the Pure Michigan campaign.

To counter the sameness and get some attention, tourism boards have been trying to get ironic and edgy. There's nothing wrong with that—and it's sometimes effective—but when it fails, it spectacularly fails.

There's nothing more obnoxious than irony that tries to be funny and falls short (right Spirit Airlines?). So it's kind of refreshing to see this ad from Explore Minnesota, which takes the opposite approach...

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Tourism Ireland Unveils Farmville Knockoff To Make You Want To Visit Ireland

March 21, 2011 at 3:11 PM | by | Comments (0)

We've been pretty skeptical about airlines and tourism boards that go all-in on social media, the fear being that "building something shiny" gets in the way of "designing something useful."

There are productive ways of using social media—Twitter for customer service, Facebook for coupon campaigns, etc—and then there's what happens when companies build something just because everyone else is doing it. Creating Facebook games in particular has become a problem, with some travel companies doing very well and others not so much.

The newest attempt at social gaming comes from Tourism Ireland, which hopes to harness the power of Facebook to get tourists to the Emerald Isle. The game, dubbed "Ireland Town," is built as an explicit Farmville knockoff. Users are tasked with creating their own Irish town in between visiting tourist attractions and defeating challenges. Those who get through are entered in a contest for a four-night stay in Ireland.

And here's where things begin to head south.

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Israel is About to Get Google Mapped So Hard

Where: Israel
March 7, 2011 at 4:36 PM | by | Comments (0)

Israel is finally set to allow Google to map out the country's roads using Google Maps Street View, which is something of a bold move since terrorists routinely brag about using Google Earth to target their missiles and rockets at Israelis. Since we're talking about the Middle East, the decision has naturally engendered a robust debate about costs and benefits. On the costs side: the terrorism and people dying thing. Supposedly on the benefits side: tourism.

We're not really going to belabor the security issue, partly because it's convoluted but mostly because it's way, way too depressing for a Monday morning. You can go here for a will-it or won't-it backgrounder. The tourism debate, on the other hand, seems a little bit more straightforward and a little closer to our wheelhouse.

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Happy Groundhog Day! Now Get the New Foursquare Badge

February 2, 2011 at 8:34 AM | by | Comments (0)

Hallelujah—Punxsutawney Phil did not see his shadow early this morning, when the little famous groundhog was removed from his burrow at Gobbler's Knob, near Punxsutawney, PA. This means an early spring, which is lovely to hear since it's already like Mother Nature took six extra weeks of winter and just layered them on top of the last six weeks.

In order to allow people to show their love for the cute critter and gain a special Foursquare badge at the same time, Pennsylania's Tourism Board has added a fourth badge to their current collection. Unlike the previous three badges, you don't have to be in Pennsylvania to score the Groundhog Day one, but there are still some requirements:

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