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Back in March we were excited to talk about the news of a new budget airline coming to Thailand. Our excitement was then justified as Thai Smile took to the skies in August. Now, the little Thai LCC has already overhauled its service model.
Going from a modern offering of mostly economy with a few EconomyPlus-type seats flying domestic routes and key regional international routes, the airline has now moved to a full-service airline similar to its parent company, Thai Airways. The reason for the change? Thai Smile cites "poor reception" from flyers for the Thai Smile layout.
Last time we spoke about Thai Airways' newest little budget carrier, THAI Smile, it was little more than a twinkle in their eye. Well, the time has come to welcome these new airplanes to the skies with, well, a smile.
The LCC has been doing it's thing since the beginning of July, flying between Bangkok and Macau. Thai Smile Airbus A320s take off and land twice daily so there are a few options if you are traveling between the cities. A typical roundtrip flight will put you back around $224, with the option for Smile Plus, business class, at around $425.
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Alright, Asia is now the unofficial mecca for new airlines. Not only is the region responsible for the majority of new tails showing up in airports around the world, but the continent is home to a significant number of budget carriers. It's all about the new, new, new; new carriers mean new reasons to hop on an airplane with the "new plane smell," heading off to new destinations.
Starting in July, Thailand will be the battleground for LCCs with the incarnation of THAI Smile. The cheerily named airline is a subsidiary of the national premium carrier, Thai Airways and both plan to mix up the aviation industry both domestically and, eventually, international short-haul. We talked about it last year, but now we have lots more info on the baby airline.