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Celebrating Free In-Flight Pretzels

While Southwest Airlines still has snacks, they're going to celebrate them! Oh yea, and also they're recently relaunched Rapid Rewards frequent flyer program.

This new design for their in-flight pretzel snack bags was tweeted today by one of Southwest's team, and we can say that we're liking it. It gives airlines who've completely eliminated free snacks—even on lengthy flights to Hawaii—a swift kick in the shins. *A hem* Continental, did you feel that?

The bag design refers to the fact that the new Rapid Rewards programs allows you to use your points to book a seat on any of Southwest's flight, not just where they have reward seat availability, because all seats are potential reward seats.

[Photo: Plixi/ashleypettit]

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Tis the Week of the Relaunch of Southwest Airlines' Rapid Rewards Program

This is the week! After leaving their Rapid Rewards frequent flyer program virtually untouched since launching it in 1987, Southwest Airlines has revamped it and hopefully made it a bit easier to redeem your miles for flights you actually want. The refreshed Rapid Rewards program launched on March 1, and although they have been technical kinks to work out of the system over the last couple days, we're sure it's here to stay.

In the new Rapid Rewards, we're seeing a change to points rewards based on the price of your flight and the level thereof (ex: "Wanna Get Away" fares versus Business Select). What's more is the rewards you earn can be used on things like cruises, rental cars or even gift cards [Update: if you have the Southwest credit card, as the commenter below points out]. No more automatically generated flight vouchers.

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Free Booze Onboard Southwest Airlines for Valentine's Day, Today

Attention: if you're flying on Southwest Airlines today, be sure to press your flight attendant call button (just once, though) and ask about the free "adult beverages" they are serving today, in honor of both Valentine's Day and the re-launch of their Rapid Rewards program.

If you want to see some proof that the booze is flowing free today, HERE IS Southwest's official tweet about it. Pull that up on your phone before boarding and have it ready, just in case.

Now remember that the free booze on Southwest today doesn't apply to those under 21 years old, or those who've already been drinking; the flight attendant has the right to refuse to serve drunkies. But, if you miss out this time, there'll be more free drinks again when St. Patrick's Day comes around.

[Photo: gTarded]

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All the Juicy Details on Southwest's New and Improved Rapid Rewards Program

You haven't heard us talk much about Southwest Airlines' loyalty program Rapid Rewards before, and that's because it wasn't much interesting and Southwest will be the first to tell you that. In fact, that's exactly what they're saying today by throwing out the old Rapid Rewards program and starting fresh, with a completed updated scheme designed to both attract new SWA flyers while opening up the field of options for current Southwest passengers.

That's right: This year marks the first big restructuring of the Rapid Rewards program since it was introduced in 1987. But keep your pants on—this new Rapid Rewards program officially kicks in on March 1, 2011.

Let's see what Southwest has added to make it worth your while...

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