Is a pop song forecasting a World Cup win for Germany in 2006 still a viable marketing idea after the team loses? Sure, if you're flexible enough to adapt the song quickly. Munich band Sportfreunde Stiller have been getting plenty of airtime since they released their song '54, '74, '90, 2006 back in May, celebrating Germany's three previous World Cup victories and adding on another from the current tournament.
But--oops--Germany didn't get past Italy in the semi-final on Tuesday, making this song instantly out-of-date. No problem. A new single was ready: '54, '74, '90, 2010, with the lyrics adjusted to include Germany being a guest at South Africa's 2010 World Cup and trying for the title again on the Cape of Good Hope. It hit the radio within hours of the loss, and has been on high rotation ever since. There's nothing like finding success in failure.
The radio can be a godsend during travel. An iPod may save you from hours of ceaseless boredom on the flight over, but connecting it to the rental car via cassette or using other options gets to be a chore. Besides, a radio station gives the visitor some insight into a place; hot topics, some local color, even the traffic patterns.
San Francisco's KNGY has a special place in our hearts. It's...evocative of San Francisco, that's for sure. KNGY is San Francisco's dance music station, but it goes well beyond such a narrow purview; there's Erasure, Kelly Clarkson remixes, and it was the first radio station we've ever listened to that played the song from the techno-dancing-hamburger Wendy's commercials. It's highly recommended the next time you pass through the city. Just make sure the bass in your rental car is turned up all the way.
Travel Writer Alex Robertson Textor was in Bonaire and Curacao at the end of March. He'll be filing five dispatches for Jaunted this week about the relatively unknown (unless you're Andruw Jones) Caribbean islands. The first, Eight Reasons for Non-Divers to Visit Bonaire, starts below and continues here. Take it away, Alex:
Divers love Bonaire, and Bonaire loves divers. The island is one of the best places in the Caribbean to dive; Bonaire license plates are emblazoned with the slogan "Diver's Paradise". Dive-set visitors may look at you cross-eyed when you tell them that you're on Bonaire to do anything else. Here are eight things--other than diving--to mention to them the next time you're confronted with their small minds cradling ultra-conventional travel philosophies.
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by amandak
