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Richard Branson's Favorite Airline Complaint Letter

July 1, 2013 at 5:33 PM | by | Comment (1)

There are different ways of "making it" in the world of airline travel. You could gain lifetime elite status on your favorite airline. You could travel the world on miles you accumulated in all kinds of clever ways. Or you could write a complaint note about a miserable experience that's so damn elegant that no less than Richard Branson declares it to be "brilliant." So congratulations Arthur Hicks. We know nothing about you in terms of who you are or where you live, but you've made it.

Branson blogged Hicks's letter - which wasn't even sent to Virgin, but to LIAT - last Friday. We've blockquoted it below from what we think is the original online source so you can read it for yourself. It's among the more elegant, witty beat-downs we've read in a long time.

The experience itself sounds miserable but, very importantly, it happened to him, and not to us, and not to you. So no worries. The P.S. is what really makes it shine.

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