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No Cheap 'Plonk' in Virgin’s New Wine Club

You know we like to report on boozing it up in the air with our in-flight cocktail of the month, but now we’ve actually found out about a program that makes boozing on the ground get you up in the air faster.

Virgin America is launching a new Virgin Wines Club that not only scores members mix-and-match cases of interesting vino, but also earns them extra Elevate frequent flier points. Because as Virgin tells us, “Life’s too short for boring wine.”

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It's About Time! You Can Now Earn Flyer Miles Across All Virgin Airlines

It's the moment we've all been waiting for! Okay, so we haven't been waiting for it with bated breath, but we have been wondering when it would finally come about...

If you're a member of Virgin America's eleVAte frequent flyer miles program (membership is free), then you'll be able to earn points for your account from your travels on other Virgin-branded airlines. That's right, eleVAte isn't just for Virgin America any longer; flights on Virgin Atlantic, V Australia and Virgin Blue will count towards free flights as well.

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Virgin America Gets in Bed with Morgans Hotels for Frequent Flyer Miles

A Virgin America plane takes a well-deserved nap at The Royalton

Well, it's not new route news, but it's exciting nonetheless. Virgin America and their eleVAte frequent flyer program are finally hitting the road to include a big, cool hotel partnership, and it's a good one, just announced this morning: Morgans Group Hotels. Morgans is no Hilton—who VX already partners with—and they've got the Delano in Miami, after all.

Morgans Group, with properties in New York, Miami, San Francisco, Boston, Las Vegas, Los Angeles, Scottsdale and even London, covers many of VS's routes, and the chic, very contemporary style of the hotels would be the type of place that Virgin America's target demographic would look to sleep.

Right now, the partnership to earn 1,000 miles per stay at Morgans Hotels like The Royalton in New York or the Ames in Boston is only valid until December 31, 2010. To receive points, you'll have to book via 800.606.6090 or morganshotelgroup.com.

Related Stories:
· Virgin America Announces Partnership with Morgans Hotel Group [News Release]
· Place Your Bets For Virgin America's Next Destination [Jaunted]
· Virgin America news [Jaunted]

[Photo: Virgin America plane & Royalton Hotel bed]