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Yotel's First Non-Airport Hotel Hasn't Been Open Two Minutes and Already It's Insane

Raise your hand if you love airport hotels. Okay, if you did then maybe we need to have a chat. Airport hotels have long been realms of anxiety, loneliness, transience and the illicit. Many hotel brands are working to cure this, introducing jazzed-up new hotel chains to the airport area. We can think of Aloft, Four Points by Sheraton and Springhill Suites to name a few, but one of the originals is the Yotel. And now, for the first time, Yotel is branching out beyond airports to move into the city—New York City.

In 2007, the Yotels at London-Heathrow and London-Gatwick airports debuted. The Yotel Amsterdam-Schiphol happened in 2009. Now there were three alternative airport hotels, all super stylized but functional, and booked full. Where to go next? Where every success goes: The Big Apple. This month, Yotel opened a massive 669-room property in Midtown West, a few blocks from Times Square, with stays starting at $150 per night. Toto, we aren't in Kansas anymore.

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