Jaunted

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'Virginia Is For Lovers' Celebrates 40th Anniversary With Free Trips

Although we’ve never understood what was so lovable about the state, apparently Virginia's motto is something to swoon over. The slogan Virginia is for Lovers is celebrating its 40th anniversary this year, which easily makes it the country’s longest running state tourism tagline. It’s so successful that it has the chance to gain a spot on the Madison Avenue Advertising Walk of Fame.

Besides critical acclaim, the slogan also helps attract a lot of cash into the state. Somehow they can quantify the lovers line, as they report that tourism brings in $19 billion per year. It also supports over 200,000 jobs and gets state and local communities some nice stuff with over a billion dollars in tax revenue. We need to figure out how to get a slice of all this tourism cash action; how does "Jaunted is For Lovers" grab you?

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