Tag: Travel AdvertisingView All Tags
Kayak's newest 30 second spot is designed to highlight how it's much faster to search the aggregator site than to search multiple individual sites. This message in no way distinguishes the new ad from any other Kayak ad. The joke in the commercial is kind of wacky and surreal and designed to make minimal sense. These characteristics, again, are hallmark of Kayak's travel advertising.
So naturally people are outraged because, if you kind of tilt your head sideways and squint, you can take the video seriously and then it becomes a knock on old people who have trouble climbing up stairs. We'll spare you our usual "when did this happen; when did we collectively become such annoying whiny obnoxious little babies" rant, and instead go right into describing the video. We've also embedded it below if you want to take a look yourself.
We're going to describe this contest in as straightforward and nonjudgmental a way as we can. Then we'll leave it up to you guys to decide whether it's a piece of clever travel advertising or whether it's... something else. There are certainly some arguments in favor of the notion that it's clever travel advertising, most obviously the facts that we're writing about the competition and you're about to read about it. But then on the other side of the argument is... just about everything else.
DDB Stockholm - which has been described among other things as the "world's most interactive agency" - seems to have been contracted by Lufthansa to promote the airline in Sweden. The agency creatives put their collective heads together and came up with a winner-take-all contest for Swedes of both sexes. Whoever gets past the finish line first gets a trip to Germany, an apartment in Berlin, transportation in the form of a bicycle, and - quote unquote - "a new life courtesy of Lufthansa."
To win, all one has to do is legally change their name to Klaus-Heidi, and then to prove it somehow. So if someone uploads a passport with a legal name of Klaus-Heidi on it, they win.
How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.
And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.
Spirit Airlines / Travel Advertising / Mexico Travel / Travel News / Anthony Weiner / Airline News / → All Tags
Spirit Airlines recently posted an ad about the ongoing fiasco that is the Anthony Weiner New York mayoral campaign. They did this, first, because they're tactless tasteless douchebags and, second, because they're tactless tasteless douchebags.
Just to be clear. We don't object to the Internet's inherent and inalienable right to make fun of Weiner or his campaign. Gawking at political trainwrecks is why Al Gore invented the Internet in the first place (that's a fact; you can look it up). And it's not like this is even the most tasteless Spirit ad specifically about marital infidelity. This one was probably worse.
Holland Travel / Holland / Amsterdam Travel / Amsterdam / AMS / Travel Advertising / Tourism Boards / → All Tags
The tourism board responsible for getting you to spend your money on Holland travel undoubtedly has a lot of options. There's food, and shopping, and music, and fashion, and culture, and sex, and drugs, and sex, and sex. In an era where all targeting is micro-targeting, how's anyone responsible for travel advertising supposed to drill down into just one topic?
The answer is you don't. As New York's Mustache Agency realized - while working with a host of Dutch institutions familiar to Jaunted readers, including KLM and the Amsterdam Airport - is that you take a bunch of them and wrap them up into one complete package. Thus did the agency arrive at one of the most basic but effective messages in the history of advertising: Holland is cool, and if you go to Holland, you'll be cool too.
Travel Ads / Videos / Animals / Hotels / Ibis Hotels / Cute Travel / Travel Advertising / → All Tags
Jaunted writers have for many years availed ourselves of Ibis hotels. The buildings are often well-placed, clustering around airports and city centers. The rooms are usually fairly affordable, with the hotels being somewhere above budget and below luxury. Last fall the chain even unveiled "Sweet Beds," and put out an accompanying video showing how the beds were built and why they were so comfortable.
Apparently publishing the technical specs of a bed on YouTube doesn't really inspire people to rave about how awesome it is. So the good people at Ibis circled back again, and approached London advertising firm BETC. The creatives over at BETC sat around a table and brainstormed for a while, before coming to what should have been the obvious conclusion: cute bunnies.
There is a video embedded at the bottom of this post in which a goat rides a horse. It is directly relevant to Jaunted's purpose and mission to bring your attention to this video, inasmuch as it is a travel advertising spot for Newfoundland in Canada. It is also a video of a goat riding a horse, and we kind of like to think we would have found a way to pass it along no matter what.
There are of course debates over whether the video is real or staged. Some skeptics addressed themselves to the Newfoundland tourism board and basically said "no way a goat would ever ride on a horse." But instead of backing down, the tourism board re-raised. "You think it's impossible for one goat to ride the back of a horse?" they said, in our minds, "well fuck you, because there are four goats at this farm and they all ride this one particular horse." In our minds the Newfoundland tourism board is really belligerent and has been day drinking since 3pm, incidentally.
Celeb Travel / Seoul Travel / South Korea Travel / Psy / Travel Industry / Travel Advertising / Asiana Airlines / Travel News / Music Travel / Gangnam Style / → All Tags
CNN reported earlier this week that Psy has been named South Korea's new tourism ambassador. To which we immediately thought: ummm...he wasn't that already? Who were they using for tourism advertising instead? Because apparently it wasn't the really popular guy whose music videos have been viewed by billions of people in the recent past. And while we're not experts at this sort of thing, it seems to us like maybe they should have been using the really popular guy whose music videos have been viewed by millions of people in the recent past.
It turns out there's an answer to that question. Since October 2012 the tourism ambassador of South Korea has been Kenny G. No punchline. We're just going to let that hang there with no comment. The face of South Korean tourism for the last 6 months? Kenny G.
Travel Ads / Videos / New Airplanes / American Airlines / Boeing / 777 / Travel Advertising / Airplanes / Airplane News / → All Tags
As you may have heard - say, when we excitedly wrote about it here and here, or when we did the definitive description of it here, or when we posted the definitive photo gallery of it hereAmerican Airlines has a line of new Boeing 777-300ER airplanes.
They're neat and, more to the point, American wants you to know they're neat. They've put out two new videos highlighting that neatness, which we're going to go ahead and steal from AAdvantage Geek. The videos are embedded below.
A tourism campaign that asks travelers to "get lost" may sound like the opposite of what's typically intended, but that's where the folks over at Your Singapore have gotten creative by designing a campaign that uses the play on words to lure travelers.
The TV commercial is actually designed to attract more Australians to the city-state, but is a good showcase of what the city has to offer while dispelling common myths about the mega-metropolis. Singapore, like other major cities, has it's tourist misconceptions, but here they're attempting to embrace those frowns and turn 'em upside-down.
Copyranter calls them the "cutest brand ambassadors ever" and we're inclined to agree. According to the Scotland tourism board, which put together the campaign, the two Shetland ponies - Fivla and Vitamin - are wearing their "winter woolies" (?) in order to mark "the Year of Natural Scotland." The Year of Natural Scotland, in turn, appears to be a project that the tourism board totally made up.
As near as we can tell from the project fact page, they wanted to brand Scotland as a natural travel destination, and so they took the word "Scotland" and the word "Natural" and put them together. The ponies, we're told are "helping promote the Year of Natural Scotland with beautifully created cardigans."
This. This right here. This is what we're talking about when we say we're giving up on the debate over Ryanair and its aggressive douchebaggery. The airline goes out of its way to insult its customers, and yet finds itself rewarded with consistent profits. So why shouldn't it treat its own staff in the same disrespectful way?
The question kind of answers itself, doesn't it?