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Airline Ads / Travel Ads / Business Class Travel / Lufthansa / Videos / Airlines / Planking / → All Tags
In one week it'll already be the three-month anniversary of the first scheduled flight of the first Boeing 747-8i. The plane, Lufthansa's newest baby, is important for more than just this, however; she also debuted the airline's refreshed Business Class cabin complete with lie-flat seats.
If you want to see tons of photos and details on the seats, you check out our definitive guide to them, but if you just want to watch a fun little video that shows a handsome man reclining...well, Lufthansa is happy to oblige with their just-debuted commercial:
Social Media / KLM / Airlines / Airline News / SkyTeam / Travel Ads / Olympics Travel / London 2012 Olympics / → All Tags
Not only does KLM consistently kill it across their social media, but they've inched ahead of other airline Olympics ads through the magical combination of creativity and airplane porn in these two images, comparing the peak performance positions of actual Olympic athletes to their own aircraft. The hidden message? That KLM, like Olympians, is at the top of their game.
Travel Ads / British Airways / Olympics Travel / London 2012 Olympics / Videos / Airline Ads / London Travel / Airplanes / → All Tags
Good news and bad news! The good news: British Airways have launched a whole new TV commercial to promote its Olympic ties, complete with a "London Calling" by The Clash soundtrack, which pretty much never fails to get people to pay attention. The bad news: that airplane taxiing across Westminster Bridge is not real; it's computer-generated.
The fresh ad depicts a regular BA flight leaving from London-Heathrow, but then it goes on a driving trip through London, instead of up into the skies, with a final destination of the Olympic Stadium. The route obviously doesn't actually exist, though by god we wish it were possible.
The ad closes with the statement: "Don't Fly. Support Team GB." This doesn't mean don't travel at all, but instead attend the games or stay home and root for the Union Jack.
The full ad, right here:
As we recently made our way through Italy we couldn’t help but start thinking about planning our next adventure—or even a side trip. Of course we try to enjoy and embrace the moment, but in the back of our minds we’re always kind of thinking about where to head next and how to make it happen. It's an irresistible impulse.
Unfortunately for us this was made even more difficult when hopping on and off public transportation in spots like Venice, Milan, and Rome, as both the boat and train stations were quick to point out cheap flights and appealing destinations.
Travel Ads / Videos / Social Media / Lufthansa / Airline News / Facebook / Boeing / 747 / 747-8 / Lufthansa 747-8 / → All Tags
Okay. That's just a teaser video (with a hot shot of an Airbus A380), because what we really want to talk about is this Lufthansa video:
Travel Ads / Air Asia / Bali Travel / Beach Travel / LCCs / DPS / → All Tags
Let's say you've just flown to...ohhh....Bali, Indonesia. The beach, the sunset, the tropical fruits, the warm temperatures and the laidback atmosphere already have you thinking of your next vacation. Whether you know it or not, you're making decisions and being influenced by the leisure branding around you, and doesn't Air Asia know it.
Air Asia, the Malaysia-based low-cost carrier, flies into Denpasar-Bali (DPS) from Darwin, Perth, Bangkok, Phuket, Jakarta, Bandung, Singapore and Kuala Lumpur. In Bali, you'll find them advertising on roadside billboards of course, but also all along Seminyak and Kuta beaches, thanks to their plastering their logo atop umbrellas of some beach chair vendors.
London Travel / Emirates / Airline News / Travel Ads / Travel Advertising / Train Travel / Public Transportation / Subway / → All Tags
Wait a minute, you might say that this point. The Emirates PR people actually got a journalist to do a full writeup about their magazine? Yes. And not only that, but that's not even the most obnoxiously aggressive publicity stunt the airline has recently pulled. It turns out that Emirates is sponsoring a cable car and two London Underground stations in London, for a period not less than ten years.
A380 / China Southern / Airbus / Airplanes / Travel Ads / China Travel / → All Tags
SPOTTED! Perhaps the best advertising for an airline's Airbus A380 service...so far.
The A380 is a double-decker airplane. This is a double-decker tram. We bet China Southern considered doing up the ad to make the tram look like an airplane, but that would take a little too much imagination from people who maybe catch a glimpse of the thing as it rolls through their peripheral vision.
China Southern has been flying the superjumbos since October 2011, and their inaugural routes were Beijing-Shanghai and Beijing-Guangzhou. The latter, you see, is just over the border from Hong Kong. Hong Kong is where we spotted this ad-bedecked tram, running the rails near the Sheung Wan MTR stop. Other trams were sporting ads for Dior and Shanghai Tang, but this one stood out for its blue cloud swirls. Roll on, A380 tram. Roll on.
Spirit Airlines / Travel Advertising / LCCs / Airline Industry / Travel Ads / Airline News / Airlines / Sex Travel / Political travel / → All Tags
Spirit Airlines has declared itself proud to be the Ryanair of North America, and you have to admit that the airline works hard to protect its title. Airline industry scientists have spent years trying to untangle what it means to follow in the footsteps of the notoriously grating Irish LCC, and they've discovered at least 5 criteria: (1) obnoxious fees (2) pride in those obnoxious fees (3) arm-waving "look at me" advertising (4) a general air of petulance whenever something doesn't go the airline's way, and (5) unblinking, reflexive, utterly unapologetic disrespect for customers.
Spirit recently doubled down on their customer-screwing fees, announcing that they consider it a badge of honor to be the "poster child" for airline fees and adding that their customers like the fees too. That takes care of criteria 1, 2, and 5. The petulance stuff is covered by the temper tantrum they threw about new fee transparency rules they didn't like, which leaves only the advertising thing. All of which brings us to Spirit's most recent travel advertising campaign.
Airport News / DEN / Airport / Travel Tech / Travel Ads / → All Tags
If you’re flying through—or heading to—Denver International Airport any time soon you might just notice something you haven’t ever seen before. The airport is planning to install some kind of high tech advertising screens, and apparently they’re the first to get these new slices of sales-y technology.
Technically they’re digital LED video curtains, and the plan is to install them all over the airport—with a focus in and around the security screening spots. They’ll also be hung from some of the elevator towers in the main terminal, where they can welcome visitors but also inform passengers of the best deals on airport parking. They’re super thin—truly like electronic curtains—and super large, as the new screens are around 26-feet diagonally.
On its business side Kayak has been rapidly maturing and stabilizing. The travel aggregation site recently settled on the Kenshoo Enterprise digital marketing platform, which doesn't sound important but is kind of a big deal.
Immediately afterward Kayak launched a site redesign that tried to unify its look and feel across a bunch of platforms, something that had been an issue since all the way back in 2009 when execs tweaked their business model so they could get into mobile. So that's the adult "we're making progress and doing things rationally" angle.
But on the advertising side, there might be something amiss. Mentally amiss.
Raise your hand if hearing the dah-na dah-na dah-na opening sequence of the AMC series Mad Men makes you feel good. Now that it's finally back for a fifth season, we're reminded of all the lovely retro cultural references that pop up in the show, especially those that relate to travel. Of all the brands who've worked with Sterling Cooper/Sterling Cooper Draper Pryce, the most memorable of the travel labels have been Hilton Hotels and Mohawk Airlines.
We won't give away any spoilers for those who haven't yet streamed the Season 5 premiere--don't worry.
All we'll say is that Mohawk returns to the scene, after such a long absence following Sterling Cooper's dropping their account in a bid for the bigger fishAmerican Airlines. They ended up losing both seasons back, but Mad Men gained the public's curiousity in the real Mohawk Airlines. The official Mad Men website even has a brief article detailing the history of the defunct carrier.