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The commercial, which will soon be interrupting your favorite TV program, shows off their high-speed Acela service on the East Coast. All statuses show "On Time," passengers move freely move about the train, using their electronic devices, and some even head to the bar car for socializing. All thisAmtrak subtly reminds youis the rule on their trains, but the exception when you chose to be bound by the rules of flying.
There's just one problem. Travelers who have taken the Acela before won't be fooled. For example, we just hopped an Acela last month, traveling from New York to Boston, and our train was delayed an hour. The WiFI onboard may have been free, but it wasn't speedy enough for us to work as normal, so we did end up spending much of the time in the bar car, our hands sticky with spilled coffee as we attempted to add sugar while the train rocked ahead, not nearly traveling at "high-speed" speeds.
A tourism campaign that asks travelers to "get lost" may sound like the opposite of what's typically intended, but that's where the folks over at Your Singapore have gotten creative by designing a campaign that uses the play on words to lure travelers.
The TV commercial is actually designed to attract more Australians to the city-state, but is a good showcase of what the city has to offer while dispelling common myths about the mega-metropolis. Singapore, like other major cities, has it's tourist misconceptions, but here they're attempting to embrace those frowns and turn 'em upside-down.
If you haven't had quite enough of the news of American Airlines' rebranding from the internet, then get ready for the onslaught on your TV. AA just yesterday released the first commercial for their "New American" look, and it's a stunner.
"Get ready for a lot more of that 'new plane smell,'" it teases. We generally joke about enjoying "new plane smell," but it's a real thing (kinda like a toy freshly unwrapped on Christmas morning) and we're psyched to see that American is picking up on the lingo to both modernize their fleet and tone.
We love us a good advertising campaign, and that’s especially the case when it’s clever, creative, and involves plenty of travel tidbits. The latest print pieces from Expedia and their arm over in the UK utilize baggage tags from airports all over the globe to illustrate where you need to go and when you need to leave.
The marketing gurus over at Ogilvy cooked up the new advertisements, as they pieced together three letter airport codes to create a little bit of a story. This isn’t the first time that these IATA airport codes have been used to sell stuff, but we’ve got to say that this has got to be one of the more clever applications.
Creative Review has the backstory on how things were thought up. In total there were around nine ads that finally made the cut, but the firm promises that there were many more created that will never see the light of day—including some that might be less than appropriate for print.
Airline News / Travel Ads / Airlines / Virgin / Virgin Atlantic / Videos / → All Tags
New year, new airline ad campaigns. Ya ready? Virgin Atlantic apparently is, as they spent the last sliver of 2012 releasing their newest commercial, titled "Flying in the face of ordinary."
It's a cinematic two minutes, that's for sure. Essentially the ad portrays Virgin Atlantic crew as being preternaturally gifted and destined (it's in their DNA!) to use their powers for goodor rather for the good of Virgin Atlantic's passenger comfort. According to the voiceover, they're "saving us from the bland, the beige, and the common 'can't be bothered'" when it comes to air travel and customer service.
Yesterday we showcased the vintage travel ads of Australia and now we will jump across the 'ditch' and show you five of our favorite ads from the golden years of travel in New Zealand. Just like Australia, New Zealand is far away from many things and it takes a good amount of travel and time to get anywhere. Wanderlust may even run more rampant on the small islands of NZ, as the constant dreaming of far off lands is pretty common.
Before Air New Zealand went super creative with their marketing, most of their ads were all about showing the pristine beauty of the virtually untouched nature and its native Maori heritage. Keeping true to the South Pacific location, while offering passengers lamb for dinner and sheepskin covered first class seats.
We often find ourselves rummaging through boxes in antique shops with an eye out for vintage travel ads or memorabilia. Heck, it's even fun to browse through some replicas of vintage posters just to peek back into time and see how tourism was actually portrayed and marketed. In all honesty, this may be a little obsession of our own.
Australians have always been an adventurous bunch, probably because they are so freaking far from everywhere else and it takes getting on a plane to see anything outside of the nation. As for the continent itself, Australia has been the destination for beach-goers and surfers for many years and it's not a surprise to see the beach culture embraced in travel ads.
We’ve known that Kobe Bryant has been doing his best to sell the services offered of by Turkish Airlines for a little bit, and we guess the airline has been happy with their investment. Well now they’re tapping their talent pool once again, and this time Kobe is teaming up with famous footballer Leo Messi for a new commercial.
You can check it out above for yourself—it’s worth a chuckle—but basically Turkish Airlines is showing off their great service. However, they’re doing it with ice cream.
A kid sees the athletes on board and immediately wants an autograph, and both Kobe and Leo are offering up tricks to outdo one another in order to gain the kid’s attention. However, balloon animals, card castles, and of course some sports skills are no match for the flight attendant. Once she walks down the aisle equipped with ice cream it’s all over, and the autograph session ends before it begins.
[Video: Turkish Airlines]
[Video: Turkish Airlines]
Travel Ads / Videos / Retro Travel / Air France / France Travel / Airlines / → All Tags
Happy Monday! We have recently stumbled upon a video that left us gazing into the computer screen with longing while exposing a terrible case of wanderlust. Perhaps you have spent the weekend traveling or are looking forward to an upcoming journey/Thanksgiving jaunt; either way, we think you will enjoy this Air France video as much as we do.
It begins with arrival at the airport, Paris-Charles de Gaulle in this instance, and navigates through check-in, boarding and in-flight luxuries. What makes the tiny film so unique is the juxtaposition of the retro with current AF cabins, products and aircraft.
Social Media / Airlines / KLM / SkyTeam / Travel Ads / → All Tags
Flynt is a puppet. But not just any puppet. He’s a “Very Interactive Puppet” who’s the new face of social media for an airline. Which is a shame, because it’s hideous and patronizing, and all rolled into one ginger puppet.
We'll be first to admit that we long for the days of getting gussied up to fly on a plane, the days when passengers watched with awe as flight crew passed in an airport. Okay, we still might do both of those, but it's just not common anymore. That's why we are completely enamored with Virgin Australia's newest television commercial.
It might be the big band music or the notion that everything comes together flawlessly, but the entire spot imparts the glamorous feeling now absent in air travel. All of the Virgin-brand airlines have been working hard to bring something new and exciting to travel and now it's the Australian cousin's turn.
Airline Ads / Travel Ads / Business Class Travel / Lufthansa / Videos / Airlines / Planking / → All Tags
In one week it'll already be the three-month anniversary of the first scheduled flight of the first Boeing 747-8i. The plane, Lufthansa's newest baby, is important for more than just this, however; she also debuted the airline's refreshed Business Class cabin complete with lie-flat seats.
If you want to see tons of photos and details on the seats, you check out our definitive guide to them, but if you just want to watch a fun little video that shows a handsome man reclining...well, Lufthansa is happy to oblige with their just-debuted commercial: