Tag: Travel AdsView All Tags
Ice-skating rinks. Rock-climbing walls. Planetariums. Mini golf courses. If it seems like cruise ships have it all, that's because they must cater to the whims of thousands of travelers with differing interests, all with the single goal of a good time.
Starting this November, that good time will be enhanced by yet another cruise line first, as Royal Caribbean debuts the 4,900-passenger Quantum of the Seas and her extendable arm viewing capsule, the "North Star." This contraption, which lifts passengers up and over the ship for a 360-degree view, would be a lovely little mid-ocean joyride, if only the key promotional rendering wasn't so misleading.
Throwback Thursday / Travel Ads / Vintage Travel / Commercials / New Airlines / PEOPLExpress / PHF / Airline News / Budget Travel / LCCs / → All Tags
For this edition of Throwback Thursday let’s go back to a time where there was no high definition, no streaming content, and definitely no in-flight WiFi—the 1980s. With PEOPLExpress back in the news we figured we’d take a look at what was going on decades ago, and the best part is that their fares haven't much increased in price.
Here’s a couple vintage advertisements that may or may not have first aired before we were teething. One touts the straightforward approach of the airline, and how they’re free from the “double-talk” of some other carriers. The other shows off some $59 and $79 fares to and from New York.
Videos / Travel Ads / Travel Advertising / Expedia / Google / Paris Travel / France Travel / → All Tags
A few years ago Google published an ad about finding love in Paris, which ended with a guy...well, finding love in Paris. The purpose of the spot was to highlight all of the different things you can find by using the search engine (information, flights, locations) and it was widely acknowledged as a successful bit of advertising that left everybody with a nice, pleasant feeling.
This new video that just came out from Expedia Mexico is the opposite of that. We're not saying that it doesn't workit definitely makes us want to travel to France, as France-themed travel advertising ought to dobut it's not exactly designed to generate warm fuzzies. Crushing regret is closer to what this commercial seems to be aiming for.
Some destination ad campaigns can be brilliant in doing their job to inspire travel, while others are simply awful. Luckily for Tourism Australia, they've decided to go in a different direction from that full-frontal kangaroo, in favor of the country's delicious food and wine.
Themed as "Restaurant Australia," the 3-minute commercial equates the country to one big restaurant. The menu is the journey, with obligatory shots of Sydney Harbour, Melbourne's Laneways, Uluru, and the Great Barrier Reef interspersed with glossy close-ups of glorious seafood, sippable vintages and, of course, tender Aussie lamb, all set to a powerful soundtrack by Aboriginal musician, Dewayne Everettsmith.
It's been quite a while since we hailed any airline advertising as brilliant, but Air France's fresh run of bright images warrants a mention.
The ads, by BETC Paris, utilize bright colors and bold shapes, with more than a touch of high-fashion photography. The impact isn't unlike that of vintage travel posters, still considered stylish today.
In fact, that above A380 image is especially genius; it's a stealth homage to the french new wave film L'Année dernière à Marienbad (Last Year at Marienbad), whose director, Alain Resnais, recently passed away.
American Airlines / Airline News / Celeb Travel / Airlines / Travel Ads / Advertisements / Marketing / → All Tags
We’re sure you had your fill of celebrities and famous people with this weekend’s Academy Awards and whatnot, but if you’re looking for more then American Airlines has you covered. The carrier just launched their latest advertising campaign, and they’re playing up the good ol’ days.
Selling the idea that “the legend is back,” American Airlines is offering up the memory of yesteryear. They’re showing off what a transcontinental flight used to be, but at the same time giving a glimpse into what it’s like right now. Famous faces from the big screen, like Grace Kelly and Gregory Peck, are paired up with modern celeb flyers, like Julianna Margulies and Neil Patrick Harris.
Throwback Thursday / Retro Travel / Qantas / Airlines / Australia Travel / Airline Ads / 747 / Travel Ads / Videos / Instavideo / → All Tags
Sure, we love all the speed and comfort of modern travel, but it didn't that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.
We can probably all agree that the 1970s weren't exactly a standout decade for fashion, hairstyles and politics. However, it was during this time that many international airlines hit their stride with jet travel, just as it became the fashion for the average person to dump their disposable income into discovering new corners of the planet.
Kayak's newest 30 second spot is designed to highlight how it's much faster to search the aggregator site than to search multiple individual sites. This message in no way distinguishes the new ad from any other Kayak ad. The joke in the commercial is kind of wacky and surreal and designed to make minimal sense. These characteristics, again, are hallmark of Kayak's travel advertising.
So naturally people are outraged because, if you kind of tilt your head sideways and squint, you can take the video seriously and then it becomes a knock on old people who have trouble climbing up stairs. We'll spare you our usual "when did this happen; when did we collectively become such annoying whiny obnoxious little babies" rant, and instead go right into describing the video. We've also embedded it below if you want to take a look yourself.
Airplanes / Airline Ads / British Airways / Planes / London Travel / Advertising / Travel Ads / → All Tags
For a limited time, pedestrians hoofing it through London's Piccadilly Circus can stay up-to-the-minute informed about exactly what flight is going their way. You see, British Airways has installed what seems to be the perfect billboard, with a concept of interaction with the highways in the sky.
The video billboard feature a little boy looking and pointing up to the sky. And since this is not your run-of-the-mill "buy a ticket on BA to a warm destination" advertisement, that boy will shift to point directly up at a real airplane crossing the sky thanks to the sorcery of GPS. Displayed on the billboard will even be the flight number and destination of the plane.
How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.
And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.
Travel Ads / Pennsylvania Travel / Philadelphia Travel / Videos / Gay Travel / LGBT Travel / → All Tags
"Get Your History Straight and Your Nightlife Gay." It's a cute slogan, and believe it or not it comes from the tourism board of Philadelphia, PA.
The words are backed up by a new commercial following the "selfie" antics around the city by drag queen Miss Richfield 1981, all with the aim of driving Gay Travel to Philly. So what's the big deal? Well, this is actually only the third commercial by a US destination focused on the LGBT audience, and yet here we are in 2013.
Amsterdam Travel / Fall Travel / Travel Videos / Netherlands Travel / Travel Ads / Videos / → All Tags
We’re here to remind you that just because the weather is starting to get a little cooler, it doesn’t at all mean that fun trips to Europe have to wait. That’s especially the case for Amsterdam, as a new tourism video has us yearning for a visit in any season.
Their latest ad lets travelers know that everything hip is from Holland, and it looks like the whole thing was shot with liberal application of instagram filters. From bicycles and townhouses to "quirky hipster stuff"—their words not ours—the city has it all.
Late September through November is a lovely time to form any excuse to hop over for a long weekend over in Europe. Perhaps this is that excuse.
[Photo / Video: visitholland]
[Photo / Video: visitholland]