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Samoa Says It's Still Beautiful, So Please Come Back

The pretty islands of Samoa have a had a rough time lately. As if switching from right side to left side driving wasn't enough, the poor Samoans endured a tsunami in late September which killed close to 200 people, some of them tourists, and that meant a bunch of canceled bookings by future travelers. This is all not great news for a country with tourism as 25% of GDP.

But now we've got the good news: Samoa is back on track. Less than two months after the tsunami, the Samoa Tourism Authority says that tourism is recovering. Some of the 33 resorts that were forced to close are on course to start opening early next year, and although tourist numbers are currently down 20% compared to the same time a year ago, the outlook for the future is better. On top of that, the "It's Still Beautiful" marketing campaign has kicked off to convince tourists that Samoa should still be on their wishlist. It's still on ours, but we've got a long, long list.

Related Stories:
· Recovery Begins In Samoa [The Age]
· Samoa Switches Sides Of The Road For Drivers [Jaunted]

[Photo: YXO]