Tag: Tourism Boards

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How Australia is Marketing Itself as One Big, Gourmet Restaurant

Where: Australia
June 2, 2014 at 1:18 PM | by | Comments (0)

Some destination ad campaigns can be brilliant in doing their job to inspire travel, while others are simply awful. Luckily for Tourism Australia, they've decided to go in a different direction from that full-frontal kangaroo, in favor of the country's delicious food and wine.

Themed as "Restaurant Australia," the 3-minute commercial equates the country to one big restaurant. The menu is the journey, with obligatory shots of Sydney Harbour, Melbourne's Laneways, Uluru, and the Great Barrier Reef interspersed with glossy close-ups of glorious seafood, sippable vintages and, of course, tender Aussie lamb, all set to a powerful soundtrack by Aboriginal musician, Dewayne Everettsmith.

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Towns Named Dull, Boring, and Bland Team Up to Lure Tourists

May 7, 2014 at 12:56 PM | by | Comments (0)

Those looking for something a little more interesting this summer have a few new options, and despite the name it won’t be bland, dull, or boring. Three towns that share less than welcoming names are joining forces on a little bit of a tourism campaign, as they try to ensure that travelers stop in for a visit rather than driving right on through.

Boring, Oregon joined forces with Dull—it’s over in Scotland—a couple of years ago, as they figured that they might be able to score some tourist dollars if they teamed up on a little bit of a campaign. Boring and Dull souvenirs have apparently been a little bit of a hit, and they’ve been enjoyed the sales of t-shirts, mugs, and other goodies.

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Singapore's Promo Ad is Justifiably Called One of the Worst

April 10, 2014 at 3:36 PM | by | Comments (0)

This is being described as the "most embarrassing tourism ad ever," and also as "so bad it will go viral," and also as "cringe-worthy," and also as a bunch of other similar things. We've watched it - once, and only once - and those are all fair descriptions. It might literally be the worst bit of travel advertising we've ever seen. It's so bad that it goes around to being good, but then it comes back around to being bad, and then it gets stuck at bad. It's painful to watch.

The source of this travesty is the Singapore tourism board, and the backlash they faced was very immediately and very public. In what might be described as an understated public climb-down, the board admitted that the video "was not resonating well with audiences" and that "some aspects of it could have been done better." So of course they took it down, and of course you can find one of its many online copies embedded below.

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Video Interlude: Wisconsin Welcomes with a Little 'Airplane!' Action

March 13, 2014 at 2:51 PM | by | Comment (1)

Thinking of where to go this spring and summer—how about Wisconsin? Okay, we understand that it might not have the appeal of the Caribbean or Europe, but their latest tourism campaign has put the state back on our radar.

Take a break from the cubicle this morning and watch the tourism board’s latest attempt at humor and getting visitors into the state. They do their best to do a little remake of Airplane! complete with Kareem Abdul-Jabbar and Robert Hays doing their thing.

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What's the Most Popular Travel Instagram Account?

Where: Australia
February 4, 2014 at 11:51 AM | by | Comments (0)

Social media is one of the best ways for travelers both real and "armchair" to have a window into new destinations and inspiration for yet more travel. When it comes to Instagram, there's no other account that gets as many likes as the folks behind the Tourism Australia profile. These are the same people who posted the full-frontal pic of a kangaroo? Yeah, same guys.

The @Australia account belongs to the tourism board and uses photos snapped by locals and visitors, then uploaded and tagged with #seeaustralia. On average, each Aussie post receives around 8,200 likes, which is in stark contrast to an average 360 likes for photos on other tourism board accounts.

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Lack of Research, Not Threats, Holding Back Pot Tourism Marketing in Denver

January 8, 2014 at 2:18 PM | by | Comments (0)

Last week, a source told us that Denver's Tourism Board "risked funding" if it created campaigns that catered to the legal sale of marijuana.

Turns out, we don't have to worry about anyone pulling the plug this year, because Visit Denver's 38-member board of directors has issued a one-year moratorium on marijuana tourism marketing.

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Source: Denver's Tourism Board Forbidden from Marketing Pot Tourism

January 2, 2014 at 10:23 AM | by | Comments (0)

By now, we probably don't have to tell you that marijuana officially became legal in Colorado yesterday. High five!

With all the hype leading up to this historical moment, you might be surprised that Denver's tourism board hasn't officially announced any plans to begin an Amsterdam-esk "pot tourism" campaign. We were, too, until we did some digging. According to a source close to the situation who spoke to Jaunted on the condition of anonymity, Denver's tourism board "risks funding if it even mentions pot in any of its campaigns."

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Melbourne's New Ad Campaign is Like a Personal Google Earth

October 14, 2013 at 1:43 PM | by | Comments (0)

Some tourism boards just "get it." And by get it, we mean thinking outside the box creatively and attracting tourists in flocks to their city, state or country en masse. With its latest campaign, Melbourne can now head to the top of that list of boards that just nail it.

The folks behind Tourism Victoria, the Aussie state that Melbourne calls home, have developed a campaign of two remote-controlled tourists that are outfitted with helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology to document their every step in the city. This gives the chance for fans of Melbourne to "go before you go," possibly giving some inspiration for a first hand visit to the city.

From October 9 through the 13th, armchair-tourists controled each traveler at home by logging onto the website and sending their human webcams to any location they desired in the Australian "second city." Audiences were able to interact with the tourists and send them on mini-adventures or challenges that are unique to Melbourne.

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New Travel Ads Actually Makes You Want to Go to Illinois (Not Just Chicago)

October 4, 2013 at 2:31 PM | by | Comments (0)

How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.

And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.

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Sex Sells, Even for Tourism Australia

Where: Australia
August 22, 2013 at 12:34 PM | by | Comments (0)

Tourism advertisements are meant to attract more travelers to visit a certain region or country and there's no doubt that the most creative get the most attention. This week was like any other for Tourism Australia's official Facebook page as they posted stunning shots of sunsets over city skylines, beach vistas, and cuddly animals. Sounds innocent enough, right? Not so much.

The profile page then posted a picture of Baz the Kangaroo chillaxing at the Featherdale Wildlife Park in the Western suburbs of Sydney, and that's when it all when haywire. The roo was posing quite, well, provocatively, as if he was ripped from the pages of an adult magazine. While this natural display of the animal kingdom should not normally be racy, Tourism Australia made it so by pixelating his "anatomy," as if to maintain his modesty.

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Holland: You Know Who's Cool? We Are.

July 12, 2013 at 5:20 PM | by | Comments (0)

The tourism board responsible for getting you to spend your money on Holland travel undoubtedly has a lot of options. There's food, and shopping, and music, and fashion, and culture, and sex, and drugs, and sex, and sex. In an era where all targeting is micro-targeting, how's anyone responsible for travel advertising supposed to drill down into just one topic?

The answer is you don't. As New York's Mustache Agency realized - while working with a host of Dutch institutions familiar to Jaunted readers, including KLM and the Amsterdam Airport - is that you take a bunch of them and wrap them up into one complete package. Thus did the agency arrive at one of the most basic but effective messages in the history of advertising: Holland is cool, and if you go to Holland, you'll be cool too.

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Go Visit Canada, Because It Has a Goat Riding on a Horse

May 13, 2013 at 5:21 PM | by | Comments (0)

There is a video embedded at the bottom of this post in which a goat rides a horse. It is directly relevant to Jaunted's purpose and mission to bring your attention to this video, inasmuch as it is a travel advertising spot for Newfoundland in Canada. It is also a video of a goat riding a horse, and we kind of like to think we would have found a way to pass it along no matter what.

There are of course debates over whether the video is real or staged. Some skeptics addressed themselves to the Newfoundland tourism board and basically said "no way a goat would ever ride on a horse." But instead of backing down, the tourism board re-raised. "You think it's impossible for one goat to ride the back of a horse?" they said, in our minds, "well fuck you, because there are four goats at this farm and they all ride this one particular horse." In our minds the Newfoundland tourism board is really belligerent and has been day drinking since 3pm, incidentally.

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