Tag: Tourism Boards

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Why We Won't Be Traveling to Morocco

Where: Morocco
October 6, 2014 at 5:09 PM | by | Comments (2)

We skimmed the headline at first. "British tourist jailed for 'homosexual acts,'" it read. Our natural assumption was to think the person in question had been caught in public, in flagrante delicto, somewhere in the deep Middle East where any open expression of love is frowned upon, if not outright prohibited.

Alas, we did read the news, only to be shocked to discover that the destination imprisoning a 69-year-old retired Briton, who was arrested while waiting for a bus, is Morocco. The arrest happened in Marrakech, the most popular city with foreign tourists for its major transportation connections, excellent shopping, and historical sites.

Now that the man, Ray Cole, has been sentenced to four months in prison, cries for a boycott of tourism to Morocco are in full swing.

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Copenhagen in '36 Hours' Video Successfully Makes Us Want to Go to Copenhagen

October 3, 2014 at 12:22 PM | by | Comments (0)

Video travel logs - especially those created by major media organizations trying to check the online travel journalism box - almost always fall somewhere in between annoying and really annoying. Most of the time they're simply uninteresting, and then watching one is the equivalent of being forced to sit through a slideshow about somebody's family vacation. Every once in a while they're fascinating, and then you end up feeling the same kind of wanderlust envy that you get when your friends post Facebook pictures from the Caribbean.

So we were kind of surprised when the recent New York Times video on Copenhagen travel turned out not to suck. The spot - and the attached article - are part of the Times' "36 Hours" series, which mixes straight travel reporting with - and now we're quoting their press release - "three-day itineraries for exploring cities worldwide." We've embedded it below.

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Why Arnold Schwarzenegger Just Became Madrid's 'Ambassador of Tourism'

Where: Madrid , Spain
September 25, 2014 at 1:13 PM | by | Comments (0)

Arnold Schwarzenegger always warned he'd be back, and for Madrid that promise has become a reality.

Schwarzenegger has been named Madrid's first honorary Ambassador of Tourism. It might seem like a stretch, but the former governor/aging action star does have a connection to the Spanish city. It is where he shot the original Conan the Barbarian movie more than 30 years ago.

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How Australia is Marketing Itself as One Big, Gourmet Restaurant

Where: Australia
June 2, 2014 at 1:18 PM | by | Comments (0)

Some destination ad campaigns can be brilliant in doing their job to inspire travel, while others are simply awful. Luckily for Tourism Australia, they've decided to go in a different direction from that full-frontal kangaroo, in favor of the country's delicious food and wine.

Themed as "Restaurant Australia," the 3-minute commercial equates the country to one big restaurant. The menu is the journey, with obligatory shots of Sydney Harbour, Melbourne's Laneways, Uluru, and the Great Barrier Reef interspersed with glossy close-ups of glorious seafood, sippable vintages and, of course, tender Aussie lamb, all set to a powerful soundtrack by Aboriginal musician, Dewayne Everettsmith.

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Towns Named Dull, Boring, and Bland Team Up to Lure Tourists

May 7, 2014 at 12:56 PM | by | Comments (0)

Those looking for something a little more interesting this summer have a few new options, and despite the name it won’t be bland, dull, or boring. Three towns that share less than welcoming names are joining forces on a little bit of a tourism campaign, as they try to ensure that travelers stop in for a visit rather than driving right on through.

Boring, Oregon joined forces with Dull—it’s over in Scotland—a couple of years ago, as they figured that they might be able to score some tourist dollars if they teamed up on a little bit of a campaign. Boring and Dull souvenirs have apparently been a little bit of a hit, and they’ve been enjoyed the sales of t-shirts, mugs, and other goodies.

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Singapore's Promo Ad is Justifiably Called One of the Worst

April 10, 2014 at 3:36 PM | by | Comments (0)

This is being described as the "most embarrassing tourism ad ever," and also as "so bad it will go viral," and also as "cringe-worthy," and also as a bunch of other similar things. We've watched it - once, and only once - and those are all fair descriptions. It might literally be the worst bit of travel advertising we've ever seen. It's so bad that it goes around to being good, but then it comes back around to being bad, and then it gets stuck at bad. It's painful to watch.

The source of this travesty is the Singapore tourism board, and the backlash they faced was very immediately and very public. In what might be described as an understated public climb-down, the board admitted that the video "was not resonating well with audiences" and that "some aspects of it could have been done better." So of course they took it down, and of course you can find one of its many online copies embedded below.

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Video Interlude: Wisconsin Welcomes with a Little 'Airplane!' Action

March 13, 2014 at 2:51 PM | by | Comment (1)

Thinking of where to go this spring and summer—how about Wisconsin? Okay, we understand that it might not have the appeal of the Caribbean or Europe, but their latest tourism campaign has put the state back on our radar.

Take a break from the cubicle this morning and watch the tourism board’s latest attempt at humor and getting visitors into the state. They do their best to do a little remake of Airplane! complete with Kareem Abdul-Jabbar and Robert Hays doing their thing.

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What's the Most Popular Travel Instagram Account?

Where: Australia
February 4, 2014 at 11:51 AM | by | Comments (0)

Social media is one of the best ways for travelers both real and "armchair" to have a window into new destinations and inspiration for yet more travel. When it comes to Instagram, there's no other account that gets as many likes as the folks behind the Tourism Australia profile. These are the same people who posted the full-frontal pic of a kangaroo? Yeah, same guys.

The @Australia account belongs to the tourism board and uses photos snapped by locals and visitors, then uploaded and tagged with #seeaustralia. On average, each Aussie post receives around 8,200 likes, which is in stark contrast to an average 360 likes for photos on other tourism board accounts.

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Lack of Research, Not Threats, Holding Back Pot Tourism Marketing in Denver

January 8, 2014 at 2:18 PM | by | Comments (0)

Last week, a source told us that Denver's Tourism Board "risked funding" if it created campaigns that catered to the legal sale of marijuana.

Turns out, we don't have to worry about anyone pulling the plug this year, because Visit Denver's 38-member board of directors has issued a one-year moratorium on marijuana tourism marketing.

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Source: Denver's Tourism Board Forbidden from Marketing Pot Tourism

January 2, 2014 at 10:23 AM | by | Comments (0)

By now, we probably don't have to tell you that marijuana officially became legal in Colorado yesterday. High five!

With all the hype leading up to this historical moment, you might be surprised that Denver's tourism board hasn't officially announced any plans to begin an Amsterdam-esk "pot tourism" campaign. We were, too, until we did some digging. According to a source close to the situation who spoke to Jaunted on the condition of anonymity, Denver's tourism board "risks funding if it even mentions pot in any of its campaigns."

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Melbourne's New Ad Campaign is Like a Personal Google Earth

October 14, 2013 at 1:43 PM | by | Comments (0)

Some tourism boards just "get it." And by get it, we mean thinking outside the box creatively and attracting tourists in flocks to their city, state or country en masse. With its latest campaign, Melbourne can now head to the top of that list of boards that just nail it.

The folks behind Tourism Victoria, the Aussie state that Melbourne calls home, have developed a campaign of two remote-controlled tourists that are outfitted with helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology to document their every step in the city. This gives the chance for fans of Melbourne to "go before you go," possibly giving some inspiration for a first hand visit to the city.

From October 9 through the 13th, armchair-tourists controled each traveler at home by logging onto the website and sending their human webcams to any location they desired in the Australian "second city." Audiences were able to interact with the tourists and send them on mini-adventures or challenges that are unique to Melbourne.

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New Travel Ads Actually Makes You Want to Go to Illinois (Not Just Chicago)

October 4, 2013 at 2:31 PM | by | Comments (0)

How about something light for a dreary Friday afternoon. Buzzfeed's headline described it as "honestly, the best state tourism ad ever created." It's not the most magical piece of travel advertising we've ever seen - the winner of that particular prize is probably this Widerøe ad - but it's certainly very well done.

And frankly, given the usual stupidity that revolves around state promotions, this ad deserves some kind of medal.

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