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Tag: Staycation Travel View All Tags

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Travel Writers Desperate for New Buzzwords as Staycation Meme Rages

May 30, 2009 at 12:53 PM | by Victor Ozols | 5 Comments

Back in March, we marveled at the sudden ubiquity of the term staycation in the travel media, charting the trajectory from its 2003 birth in the pages of the Myrtle Beach Sun-News to a staggering 242 mentions in newspapers and websites that month. At the time, I assumed that the market was saturated with staycation stories and they'd soon begin to peter out, but I was dead wrong. Google News has 1,078 mentions of the grating portmanteau for the month of May, more than four times the number for March.

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Staycation Story Trend Saves Travel Journalism

March 29, 2009 at 12:40 PM | by Victor Ozols | 2 Comments

There's nothing like a funny-sounding buzzword to launch a library's worth of stories in the travel media. Such is the case with staycation, a portmanteau that describes a vacation spent at or close to one's home, exploring local attractions and festivals. Just about every major media outlet has made the staycation a central theme of their recession 2008-2009 travel coverage, providing a treasure trove of previously-covered story ideas that need only to be repackaged and repurposed for a local audience ("Staycation in Cleveland," "Staycation in Schenectady," etc.). I don't doubt the staycation trend is real, but I find it funny just how much the term seems to have stimulated coverage of a phenomena that probably goes back to the Great Depression and beyond, namely, when people have less money, they cut back on leisure travel.

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