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Amsterdam Gets First Look at Augmented Reality Guides

July 14, 2009 at 9:14 AM | by | Comments (0)

If you’re the kind of tech-minded traveler who rushed to replace your guidebooks with podcast tours, and erased your podcasts to make room for iPhone travel apps, then it’s time to start getting excited about the newest in travel technology: augmented reality.

Start-up company Layar is preparing to introduce the world’s first augmented reality browser—a sort of virtual guidebook that projects data onto the world in front of you. The technology is currently getting a test run in Amsterdam, where people can download a free Layar application to their smartphones. Then, holding the phone up in front of you, you’re shown information about restaurants and ATMs in your sightline, projected right onto the screen.

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