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The state of Goa, located on India's western coast, is a biodiversity hotspot known for its stunning beaches and its ancient architecture. It's hot and humid for most of the year, with a short winter season and a normal monsoon season. More than 10% of India's tourists end up in the region, visiting churches and temples in between lounging on any of the almost two dozen designated beaches. That amounts to about 2.4 million visitors per year. So far so good.
Like almost everywhere else on the planet, Goa has a tourism board. The job of that board is to make people believe that they will find something appealing should they visit. For some reason they've settled on a strategy which takes the popular "hot chick in a bikini" visual and...umm...censors it out of all their ads. Now there may be ethical reasons for doing that. But simply as a marketing strategy their explanation seems, to us at least, mildly unpersuasive: