The Pop Culture Travel Guide

Tag: SAS Airlines

Scandinavian Alternative to Nasty Baggage Fees

5/28/2008 at 9:45 AM
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Those Scandinavians are smart people, and at the moment they've got a much better strategy for dealing with rising fuel costs than the ol' add-a-new-fee system being wholeheartedly embraced by a bunch of airlines.

At SAS they've just published the results of their "slow flying" strategy, where they reduced the cruising speeds on their flights by about 80 kilometers per hour. In the last year and a half, this simple idea has saved them $12 million in fuel costs--and barely a single passenger noticed. A domestic flight up Norway at the slower speed takes just three minutes longer; it's a ten minute difference if you fly from the top of Norway all the way to Paris.

Going a tiny bit slower sounds a whole lot nicer than getting charged $15 for your suitcase, doesn't it? Problem is you have to be flying in or out of Scandinavia to take advantage of this trick.

Related Stories:
· SAS Saves By Slowing Down [Aftenposten]
· Airline Fees coverage [Jaunted]

[Photo: airforceone]

0 Comments - Add Yours by amandak

Fly with the Störst Airline in Scandinavia

4/09/2008 at 9:15 AM
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In the tradition of curious Scandinavian airline marketing--we're thinking of Finnair's creepy panda--SAS Scandinavian Airlines is launching a new, multilingual marketing campaign.

The whole thing centers on using local languages in English-language advertising. The reasoning is, according to one of SAS's general managers, that

the Scandinavian languages, like the region's sleek, stylish designs, reflect the real essence of what makes this vast northern region so unique.

Yeah. Unique--or really difficult to understand. The meant-to-be-eye-catching ads use words like Bättre (it means better) and Störst (which, of course, means largest). We're not sure if these words are sleek and stylish or just unusual. Would you really buy a ticket on SAS just for the umlauts?

Related Stories:
· SAS Ads Embrace the Scandinavian Languages [BusinessWire]
· Finnair's Creepy Panda [Jaunted]

[Photo: tölvakonu]

1 Comment - Add Yours by amandak



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