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Midwest Airlines Will Adopt Frontier Name, Keep Chocolate Chip Cookies

Buh-bye, Midwest Airlines! As of today, the Midwest brand begins to fold into Frontier Airlines, a move announced only moments ago.

Some background:

Republic Airways Holdings is the lucky bidder that took over Frontier on October 1, 2009, after Frontier hit bankruptcy proceedings. Only a few months prior, Republic had purchased Midwest Airlines. Today Republic held press conferences in Milwaukee (home of Midwest) and Denver (home of Frontier) to announce the joint branding and marketing efforts for all three names to become one: FRONTIER. And what's more, Midwest's symbol of in-flight hospitality, chocolate chip cookies, will remain!

More Frontier news, after the jump!

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Airline News / Frontier / Midwest Airlines / Republic Airways / Airlines / → All Tags

When Two Become One: Frontier and Midwest Airlines May Join Together

Last week we were busy wondering what was going on with Frontier and Midwest Airlines, and now we thankfully know a little bit more regarding their future. Unfortunately we’re still not sure if the Frontier’s spokesanmials will survive the upcoming changes.

Republic Airways—they’re the ones that now own both Frontier and Midwest—is ready to announce something on April 13. The consensus is that they’re going to reveal a unified branding across the two airlines, and hopefully that will somehow include both cute animals and freshly baked cookies. According to a Republic internal memo, the airline plans to “reveal our 1 promise, 1 vision, and 1 goal for the new brand.”

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Frontier / Midwest Airlines / Republic Airways / Airlines / Airline News / → All Tags

What's Going On at Frontier and Midwest Airlines?

In order to figure out what's happening at Frontier Airlines, we need to check out the deal with their airline sibling Midwest Airlines and their airline parent Republic Airways Holdings. Hopefully there won’t be a family feud anytime soon, but certain family members might be moving out of the house soon enough.

Just last week Delta added a little note to their website to indicate that Midwest Airlines would no longer be part of their SkyMiles program. So as of June 7 there won’t be an opportunity to earn any SkyMiles on Midwest Airlines flights, and since Delta doesn’t offer freshly baked cookies like Midwest does, this makes the news even worse. Frontier Airlines already offers the ability to earn miles on Midwest Airlines as well as AirTran, and we’re thinking that Midwest is ditching Delta to maintain uniformity across the Republic Airways brands.

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Checked Baggage Fees / Airline Fees / Airline News / Frontier / Republic Airways / → All Tags

Frontier Airways Joins The Club, Raises Checked Baggage Fees

Frontier Airlines, having recently been acquired by Republic Airways, is wasting no time making their new owners some money. The airline is adjusting their baggage fees upwards and will now charge even for the first checked bag.

We're actually kind of pleased that we get to write this story; it's been a few hours since we posted about an airline raising its fees, and we were starting to get a little anxious:

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