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It's now being joked that Red Bull has a better space program than most countries, after Felix Baumgartner's successful "Red Bull Stratos" sky dive from 128,000 feet yesterday. It's also being said that all the media and social media attention directed at the event, which drew some 5 million live viewers on YouTube, is worth $5 billion. That's a huge profit on the $25 million and 5 years they put into making the mission a reality.
Alas, it's not just space jumps the energy drink has a hand in; Red Bull slaps their logo on everything from soapbox derbies to jumprope competitions, but since Red Bull "gives you wings," they do sponsor their fair share of aviation events. Let's look at the big three:
Red Bull Flugtag
Here's what happens. You get some friends or coworkers together and register as a team. Your team builds some sort of flying contraption. It gets launched off a ramp above water. It crashes into said water, but hopefully scores a few feet of precious flight first. Thousands cheer from the riverside/lakeside/seaside for you to keep on flying (but also anticipating an awesome crash). The currect flight record is 229 feet and was set in Mainz, Germany.