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Would You Watch Richard Branson's Pitch TV?

Hey, this plane is pretty nice, but you know what would make it better? That waking-up-at-3-AM-with-the-TV-on feeling. But Richard Branson's plan to have entrepreneurs pitch their new projects on Virgin Atlantic is not just an initiative to make us feel better rested; it may be the latest in recessionomic entertainment.

PitchTV, which was announced March 31 on Branson's blog, makes every passenger an instant millionaire whose attention is valuable for the would-be Vince Schlomi. Entrepreneurs can upload their pitches and have them compete for votes on the blog, with the most attention-getting video (currently there are five) getting further uploaded to Virgin Atlantic planes to add to the line-up.

There's something a little dodgy about handing your pitch over to a serial entrepreneur like Branson, even though he offers a hand up in the name of helping budding businessmen (as he once was). But is the captive audience provided by Virgin Atlantic or any other plane really the one you want to associate with your brand-to-be? Personally, we are now unable to watch "My Life On The D-List" thanks to a red-eye flight in which it was the only thing remotely interesting on on a Virgin America seat-back TV. (Kathy, it's not you.) So we're asking, what do you watch in-flight?

Related Stories:
· Calling all entrepreneurs – introducing PitchTV [Richard Branson: Business Stripped Bare]
· ShamWow pitchman Vince Shlomi arrested for punching prostitute [Chicago Sun-Times]
· 'Pitchmen' celebrates advertising as entertainment [LA Times]

[Photo: moonagewebdream]