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What's the PR Value of This U.S. Airways Miracle Crash Anyway?

January 18, 2009 at 3:12 PM | by | Comment (1)

We can't stop thinking about Thursday's U.S. Airways crash-landing - in which all of zero people were killed in the plane's violent plunge into the Hudson River in freezing temperatures - because it's simply an incredible story. To achieve such a positive outcome required both the amazing skills of the crew and a generous measure of good luck. And now that it's all over and everybody's okay, it's fair to think about the PR value of the incident to U.S. Airways.

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