Jaunted

Nina Willdorf

Budget Travel May Have a New Editor in Chief

September 17, 2008 at 4:07 PM | 0 Comments

Jossip reports that Budget Travel has a new editor in chief in Nina Willdorf. She should have no trouble getting into the groove: She used to work at the magazine and handled the first issue of its Girlfriend Getaways spinoff.

If it's true that she's set to take over, could this be a sign that the editorial content will skew more toward women and moms? It's true that women do a majority of the travel planning for families in the United States, so further tuning the budget travel mag to their sensibilities seems like a good way to pump up readership as economic woes persist.

It's not the only change at BT, either. Mediaweek says the magazine is getting a new publisher. Bernadette Haley previously worked at Quick & Simple, a budget-minded mag shuttered by Hearst earlier this summer.

Related Stories:
· Penny Pincher Nina Willdorf Named BT EIC [Jossip]
· Bernadette Haley Installed as BT Publisher [Mediaweek]
· Erik Torkells Leaving Budget Travel [Jaunted]
· Travel Media coverage [Jaunted]

Travel Media

T + L Confirms Our Theory On Cute Girls in Peasant Dresses

October 4, 2006 at 10:18 AM | 0 Comments

Fresh on the heels of her special project for Budget Travel, Girlfriend Getaways, Travel + Leisure editor Nina Willdorf, along with Andrea Bennett and Jennifer Cole, dropped a Women's Travel Special on us in this month's T + L.

What's inside? Newark International Airport chicks female travellers. This Women's Travel section is packed with a five-page photo/fashion feature of women on their way out of Newark International Airport looking stylish and heading to spots all over the globe.

While it is fun to leaf through the photos and questionnaires to see who is going where to do what, we couldn't help but notice the stereotypes that shined through:

White families travel to Canada, old sophisticated looking women go to Paris, Indians go to India, gaggles of fresh faced girls go to Europe, and cute girls in peasant dresses always end up running back to their Panamanian eco-hotelier boyfriends. What? It is true isn't it?

There's also a list of shopping, spa and volunteer trips for you and your sassy gal pals to check out when you're not buying Blahniks and Seven For All Mankind jeans.

Related Stories:
·   Women's Travel Special [Travel + Leisure]