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Thank goodness for even more options for low-cost, short-haul flights in Europe; we were worried that that market wasn't big enough. [sarcasm] You see, Air France just announced the launch of their own little regional carrier and, keeping with the theme of onomatopoeic budget airline names, this time we introduce "Hop!."
Hop! isn't exactly new; it's just a fresh brand that encompasses the three legs of AF's regional carriers. Brit Air, Regional and Airlinair will be folded into the one name to operate as a single short-to-medium haul carrier, mainly, out of one of Paris' other airports, Orly. Hop! will also have a handful of flights out of Charles de Gaulle, just to keep things interesting.