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Mint Undercuts Zipcar in NYC, Brings Smarts to the Masses

Now that car sharing giant Zipcar has merged with Flexcar and partnered with ridesharing site Zimride, it's looking pretty dominant on the short-term rental scene. There are still a couple of regional upstarts out there however, and one very affordable, very cute New York service has caught our eye.

Mint, which has a fleet of cars in Manhattan and just expanded with a couple of rides in Brooklyn Heights and Park Slope, appears to be positioning itself as the BoltBus to Zipcar's Megabus. What we mean by that is it's an underdog with a bit of a sleek touch—they've got everything from Smart Cars to Mercedes C300s—that reels you in with almost unbelievably low starter prices.

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