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Are Mardi Gras Beads Worth Going 'Girls Gone Wild'?

What’s the deal with Mardi Gras beads? Every year there is new footage of drunken ladies baring all just to get their hands on a string of cheap plastic beads. That got us thinking: how did it all start, and how do we get in on the action? More specifically, what do we have to do to get the best beads. After all, Mardi Gras is only a week away.

With a little diligent research, here’s what we found out. Apparently the cheap trinkets thrown from various floats at Mardi Gras rack up millions of dollars in sales each year, with individual float riders disbursing nearly a thousand dollars worth of junk each. That means everyone in the crowd is sure to go home with something—even if it’s just a hickey and a bad hangover.

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