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Haven't we already worked out that All-Business-Class Flights just don't span out? Just look at the track record for these flights: Silverjet, Eos, and MaxJet all died in early 2008, ailing L'Avion was bought by British Airways shortly after that, and BA's own all-business OpenSkies took to their blog to beg passengers to book with them.
So why is British Airways making an additional attempt at the all-business, transatlantic route? Of course it's all about money, and the reasoning is that they think it'll be profitable in its first yearno word on further years. The newest route runs from London's City Airport (LCY) to JFK, but has to make a refueling pitstop in Shannon, Ireland because The Telegraph UK explains that "City Airport's runway is too short to handle an A318 with a full fuel payload." Bummer.