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For years the weak dollar had people looking to Eastern Europe for affordable travel opportunities. Now that the dollar is on the upswing and oil prices are plummeting, you'd think that cities like Sofia in Bulgaria would fall off the radar. Which might make sense, minus the whole "nobody has any money" part.
So people are probably still looking to go to Sofia - and, just as importantly, they're still looking to find affordable bars and restaurants once they get there.
Sofia has enough overpriced restaurants in the city center to trap tourists aplenty. But the late-night bars where the cool kids congregate are distributed throughout the city's winding roads and alleys. If the latter is more your taste you should make a point of checking out The Apartment.