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A Toast To The Re-Opened Heineken Experience

In 2006, one of the highlights of our Amsterdam coverage was our trip to the Heineken Experience, from its recycled drums to its three, count 'em, three free drinks. The house that beer built was closed for renovation for most of 2008, but it reopened November 3, which is good because we were just getting thirsty.

The new Heineken Experience, open seven days a week, only includes two drinks with your €15 ($20) ticket, but has added karaoke booths and a kiosk that puts you into its James Bond-themed ads. (But can you choose to be a beer-lovin' Eva Green or the object of Olga Kurylenko's lust?) Originally included in the new Experience, but currently closed, is the opportunity to visit with the Heineken Shire horses--they couldn't get past a city construction site in front of the museum, apparently.

In honor of the new and improved Experience, Heineken's giving away a free trip, including flight and hotel, if you can figure out a series of clues in their new video. It may cost, as one Flickr user pointed out, more than the Van Gogh Museum, but what can we say? We like beer.

How to get there: Municipal tram lines 16, 24, 25 (all from Central Station) or 7 or 10 from Leidseplein. A one-day ticket on the tram is €6.40 ($8.64).

Related Stories:
· Heineken "Experience" Reopens in Amsterdam [AP, via AJC]
· From 2006: We Always Enjoy A Good Heine... Heineken That Is [Jaunted]
· Mosaic Music Hits Singapore [Jaunted]

[Photo: Luciana Martinez Betti]