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To many people - critics and investors alike - Google may seem like a privacy-violating advertising platform built that has some really innovative search and social media technology. But the Mountain View company wants you to know they're committed to being so much more. It's not just that they harvest all of the data based on the information you seek and the people with whom you interact. They also want to be know where people travel, where people eat, and where people shop.
Or more precisely: Google already knows where people do all of those things (the company even published a nice infographic of where Americans traveled last summer). What the search giant actually now wants to know is where you travel, eat, and shop. And to get its hands on that data, it's going to help you. "Help."