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In totally-weird-but-kinda-makes-perfect-sense news, General Electric's Aviation division is looking to send an Instagrammer to their UK facility to take some pretty jet engine photos. It's a legit travel photography contest, we swear, it's just that instead of asking for video pleas or portfolio from shutterbugs, GE is instead going whole hog into social media by embracing submissions via the instant photo-sharing app and a simple hashtag.
If you've not made the move to Instagram your mobile shots (as we recently did, from mobypicture), then allow us to explain the allure. Instagram is a free app available for iPhone only (sorry Android users). It allows you toin under a minuteshoot a photo, give it a cool effect (such as making it seem vintage, from a plastic camera, or black & white), share it on a variety of networks (Twitter, Facebook, Flickr, Tumblr, Posterous, Foursquare) and thus open it up for comments and appreciation from others.
It's essentially a mini-blogging platform just for photos, and GE has been enamored with Instagram since at least earlier this summer.
How to enter the contest: