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Even if you’re not too familiar with the movies that Disney has been releasing into theatres there’s a pretty good chance you know about Frozen. That’s especially the case if you have turned on the radio at all this year, as that Let It Go tune has been pretty much everywhere.
Of course there’s plenty of money to be had in the marketing and promotion surround the movie, and now Disney is bringing its cash cow even further into the theme parks.
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It sounds like Disney is hard at work thinking of the latest and greatest in theme park technology, but this time things aren’t exactly related to new rides, attractions, or roller coasters.
Disney recently filed a few patent applications for some of their new ideas, and they have a lot to do with drones. Specifically, the plans sound like the theme parks are planning to put unmanned flying devices to work in the name of sharing a little more entertainment with visitors.
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Disney fans and wannabe firefighting pilots will all be able to experience what it's like to put out wildfires in the extreme wilderness, just like Dusty and his friends do in Planes: Fire & Rescue.
Flight simulator manufacturer Redbird has created a simulator in support of the movie that provides an authentic and challenging flight experience. As pilots are put in the air with water tanker Dusty, they are tasked with putting out a fire near "Piston Peak" National Park.
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The parks over at Disneyland Paris don’t seem to get the new rides and attractions as often as we do here in the states, but that’s not the case this week as a fresh bit of Disney magic is headed overseas.
The new attraction is showing off a little fun from the movie Ratatouille, and it's scheduled to debut July 10. It’s the very first ride based on this film, and of course it only makes sense for Ratatouille to make a first amusement park showing in Paris, seeing as how the animated film was based there.
It seems like we were just talking about Disney and their plans to increase admission to some of their theme parks, and now just weeks later they’re doing it again—this time over in California.
The parks that make up Disneyland Resort are rising once again, and this is certainly going to take away from your oversized turkey leg and churro budget. Things have been bumped up by roughly four percent, as Disneyland Park or Disney California Adventure Park will now set you back $96. Parking is also going up by a buck, and that’s now going to cost $17 for each and every vehicle heading into the lots.
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There’s more spots to spend those Disney dollars this season, as the theme parks in Florida are adding a couple new nighttime additions to the menu. That’s assuming that the usual opening hours aren’t enough for you, and that you haven’t returned to your hotel exhausted from the lines, the crowds, the children, and the fanny packs.
Over at Epcot they’re introducing something called Epcot After Hours Wind Down where visitors can enjoy a little extra fun after the park closes at around 9pm. Those willing to pay up $35 per person can enjoy wine pairings and tapas tastings across one of four of the different themed restaurants. This is in addition to your usual theme park admission, but it’s still not a bad idea—especially considering that booze is included.
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Disney isn't afraid of a little shameless self-promotion, so it's no surprise it found a way to market The Muppets Most Wanted with everything from Lipton Tea to Subway. But Disney's biggest marketing stretch might be associating the new Muppets’ movie to its own Hawaii Resort, Aulani, which they say is the Muppets' "most wanted vacation destination."
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They’re at it again this year, but after the news from last month it’s going to cost you a little bit more to party all night long. Disney parks in California and Florida are doing the 24-hour thing once again, and this year’s events are set to go down this May.
Things were kicked off in a unique way, as they used a message on Twitter featuring 140 characters—Disney characters to be specific. Memorial Day Weekend is when things will be open all day long, as the “Rock Your Disney Side Party” takes place at both Disneyland and Walt Disney World Resort.
Mickey Mouse must have a boat payment due or something, as he’s looking to raise a little more cash at his theme parks down in Florida. Walt Disney World just announced that they’re upping the admission cost to its theme parks, and the price increase is effective pretty much immediately. So if you’re been saving up for that trip to visit the Magic Kingdom—you might need to save a little bit more.
It’s pretty much an annual expectation at this point, but it always seems to sneak up on those with Disney plans on the horizon. This time all four parks are going up in cost by $4 per day, and it’s the Magic Kingdom leading them all. It will now set back one visitor $99 to check things out for the day, and when tax is added onto things that’s $105.44. Of course Disney wants you to stay longer than one-day, and the tickets for multi-day visits work out to be a better value. However, it’s a little scary that the cost of doing business with Mickey has now gone over that $100 mark.
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For lovers of fashion, history, and a bit of good fun, there are plenty of "throwback" events in the year's social calendar. These primarily happen on the east coastfor example there are vintage baseball games and NYC's summer-favorite Jazz Age Lawn Partybut sometimes the west coast gets in on the retro fun as well.
Case in point: Dapper Day at Disneyland. The event began in 2011, with a few hundred amusement park-goers donning their best vintage duds to enjoy Disneyland the way Walt Disney envisioned it: with families dressed in suits and skirts instead of fanny packs and cargo shorts. Now, Dapper Day attracts around 20,000 (the "dapper" folk nearly outnumber regular visitors) in the one day, and it's spread to include the Disney parks in Orlando and Paris.
It might not be as exciting as a new ride or attraction, but the latest technology coming to both Walt Disney World and Disneyland is certainly a welcome addition. Taking pictures with Mickey, Minnie, and the rest of the character crew has never been the same since social media arrived. So we totally understand when you just need to share those moments on Facebook, Instagram, and Twitter.
That’s where the technology at the theme parks comes in, as AT&T is working behind the scenes to improve the network necessities. We’re not familiar with all the ins and outs of some of these electronics, but we do know that the connectivity company has introduced a whole bunch of small cells to boost signal, reception, and the can-you-hear-me-now factor in and around the parks.
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For those looking to visit Walt Disney World this year the best ride there might just be aboard WestJet. The carrier from Canada recently revealed its latest livery, and this thing is all magic and Mickey Mouse.
The custom paintjob on the Boeing 737-800 features Mickey in his Sorcerer Mickey role, along with plenty of other magic sprinkled over the outside and inside of the airplane. They’re calling it the Magic Plane, and we’ve got to say—we’d call it that too.