Tag: Czech AirlinesView All Tags
Modern-day airlines are not shy about travel advertising built on the sex appeal of their flight attendants. Ryanair closed last year with a particularly blatant reminder, in the form of a lingerie calendar, that booking a ticket with the airline would get you a chance to interact with their hot employees. That wasn't particularly original, inasmuch as we've recently seen sex advertising and nude calendars involving flight attendants of Aeroflot and Mexicana and Spanish Air and Avianova. It was, however, somewhat effective at generating customer interest, since it turns out that sex sells. Who knew?
There are those people who criticize these ads, either on general sexism grounds or because the ads potentially promote the sexual harassment of flight attendants. Then there are other people who throw up their hands on the question, settling for the neutral argument that it's the job of advertisers to make effective ads and that's that. Finally there are the people who actively defend sex-tinged advertising, because what's wrong with sex? But on this we hope all sides can agree: this 1950s ad for Czech Airlineswhich doesn't seem like an ad but really wasis pervy and creepy and pervy and creepy.