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We love it when airlines get new uniforms. Like, love love it and we're not even flight crew, so we can only imagine the elation at Virgin America as their employees don the new Banana Republic-designed uniforms.
Today is the very first day for the fresh outfits, which incorporate such flash as silk scarves, red trenches and red stripes on pilots' epaulets. If you're flying soon on Virgin America, now you know exactly what to say to quickly get on their good sidecompliment them on the new uniforms!
If you're not flying Virgin America soon, there's still a way to watch as the crew gets comfortable with styling the slicker duds; VX crew is encouraged to submit "selfies" (self-shot photos) to Pinterest and Instagram of themselves sporting the new gear.
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Fact: when airline crew walk through an airport in uniform, they turn heads.
Fact: when Virgin airline crew walk through almost anywhere in uniform, they turn heads.
Now, as modern as the slim white blouse/black skirt look is on Virgin America, they're under pressure to keep that freshness alive as they celebrate their 5th Anniversary this year. And, let's be honest, they were a bit plain. Poor male in-flight crew were all black, head to toe! That's why, come August 8, Virgin America flight crew will hit the (tarmac) runway in all new uniforms designed on the (fashion) runway with Banana Republic. Not to mention that they'll also offer special edition collab products for sale to passengers as well.
Everyone from guest services to pilots will be re-suited in looks that break away from "the sea of navy blue that we have in the airline industry." Spoiler alert: RED TRENCHCOATS.
Designer crew togs are definitely a first for Banana Republic. Though they admit to having been approached to design airline uniforms in the past, this is the only time they've felt it ideal as a "marriage of the brands." Or, Banana's Creative Director Simon Kneen puts it, "Virgin America came along and we couldn't say no."