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Tags: SAS Airlines / Comics / Airline Ads / Airline Marketing / → All Tags
SAS Introduces Mobile Boarding Passes With Romantic Comic Strip
Up in Scandinavia, SAS Airlines have been known to pull some quirky marketing maneuvers in the past, and their latest idea for educating travelers all about using the SAS "mobile travel solutions" is to create a romantic comic strip.
Enter Love At First Flight, the SAS creation which follows the blossoming romance between James and Sophie, who meet, of course, on an SAS flight between London and Stockholm. The magazine-style comic looks nice, but includes spectacularly unromantic lines like, "It's OK, take your time, SAS have just alerted me that the departure time's changed".
Cheesy it may be, yet this comic is very readable and still tells you all about checking in via cell phone, looking up flight changes online and using frequent flyer points in the digital age. If you want to know whether James and Sophie end up together, you'll have to check out SAS's comic for yourself here.
Related Stories:
· SAS Promotes Mobile Travel Solutions [Business Traveller]
· Fly With The Störst Airline in Scandinavia [Jaunted]
· SAS Airlines Coverage [Jaunted]
Tags: Airline Marketing / Commercials / Air New Zealand / Airline Ads / → All Tags
A New Paint Job for Air New Zealand...Body Paint
Those Kiwis at Air New Zealand have always had a strong team of advertising executives thinking up some pretty unique ideas. It's not surprising then that they've got another new and similarly salacious campaign up their sleeve, and this one lets everyone know that their staff has nothing to hide (as well as some hot bodies).
Tags: Airline Marketing / Delta / Cars / Mini-Coopers / Travel Snapshot / → All Tags
Delta's Mini Cooper Takes On Manhattan
It's the newest addition to the Delta fleet: a kitted-out Mini Cooper which has been hitting the streets of New York City lately in an effort to beef up their Big Apple exposure. In addition to the swinging by Union Square's green market yesterday, the little BMW freak of nature has been spotted in the past in Boston and Atlanta.
So why New York City in the spring? Perhaps because we've been noticing more Delta advertising in general around the city, fighting for the few passengers still headed abroad this summer. Some slogans seen on the street include boasts like "New York's Most Global Airline" and pleas to travel like "From Uptown to Down Under" and "Meet Your Clients on the Far East Side." We're actually quite partial to this clever line: "Japan. The Other Long Island."
Hyping mostly far-flung destinations like Australia and Asia, it's obvious that Delta is really pushing their most expensive routes from New York. But will clever slogans and the possibility of free luggage tags lure Manhattanites to book $1400 roundtrips to Tokyo? Probably not, but at least Delta is trying, and we'll give them some credit for the effort.
Related Stories:
· MINI Cooper a New Addition Delta Airlines Fleet? [MiniAtlanta]
· Delta Doing Its Best to Meet Summer WiFi Deadline [Jaunted]
· Airline Marketing Coverage [Jaunted]
Tags: Jetblue / Airline Marketing / Airline News / Videos / → All Tags
Jetblue Saves You From the 'Seat Monster' in New Videos
Riding on the wave of humor that Jetblue has enjoyed with the success of their "CEO's Guide to Jetting" videos, they've returned with two new and fun shorts, this time aimed at the average air traveler's needs for space and entertainment.
With animation by Against All Odds / Blacklist and visual effects company Mass Market, the two cartoons transport a frustrated flyer from "Other Guy Air" (which curiously looks like a Ryanair plane) into the comfy, private entertainment-stocked environs of Jetblue.
Tags: Recessionomics / JetBlue / T5 at JFK / Airline Marketing / Airline Ads / → All Tags
JetBlue Waves Off Private Air Travel with 'Welcome BigWigs'
Attention CEOs and victims of the Bernie Madoff Ponzi scheme: JetBlue understands your financial situation and knows that your private jet may be on furlow for some time, so they'd like to extend a welcome to the public skies with some instructional videos on how to make the best of the worst of times.
The pertinent "Welcome BigWigs" campaign centers around three tongue-in-cheek videos which both espouse the JetBlue jetting doctrine (leather seats, seatback TV, free snacks) and offer a bit of comic relief on the current financial state of affairs. And we have to say, they are flippin' hilarious.
Tags: Twitter / Travel Marketing / Airline Marketing / Southwest Airlines / → All Tags
Twitter Travel: Top Secret Southwest Airlines Announcement
Twitter, the oft-busted-but-still-fun microblogging platform, is quickly becoming the go-to place for airline news from tech-savvy carriers. Latest example? Southwest Airlines' mysterious tweet about a big announcement coming later today.
Says the LCC:
Twitter followers should know first! Big announcement on www.blogsouthwest.com in about an hour....consider yourselves informed!
The last big Southwest announcement we remember from Twitter was about Monster energy drinks. Here's hoping this one's a bit more interesting!
Update: It is more interesting. The airline is looking for a "blog-o-spondent" for Nuts about Southwest.
Are you on Twitter? You should follow us!
Related Stories:
· Southwest's Mystery Tweet [Twitter]
· Travel Marketing: SWA Loves the Twitter [Jaunted]
· Virgin America Social Media Site Launched Via Second Social Media Site [Jaunted]
Tags: Twitter / Travel Marketing / Airline Marketing / Virgin America / → All Tags
Virgin America Social Media Site Launched Via Second Social Media Site
Virgin America apparently doesn't have enough going on with constant fare sales and giving away trips to space. So the carrier has launched the Virgin America Community--and as you can see, the airline made the announcement via Twitter.
So far it looks like VA is simply soliciting info from fliers; as far as we can tell, you can't yet see what other folks have written in.
Three general conversation topics are listed: Essential Guide To... (tips and recommendations in Virgin-served cities), Notes from the Cabin (wacky tales of in-flight experiences) and Mind of a Traveler (stories from the road). There's even a place to add photos and videos, for you multimedia-crazed citizen journalists. Who knows, maybe the best of the best will end up on RED next to Boing Boing TV and Diggnation.
Related Stories:
· Virgin America Community [Official Site]
· "We Want to Hear from You" [Twitter]
· Jaunted on Twitter [Twitter]
· Twitter coverage [Jaunted]
Tags: Southwest Airlines / Twitter / Travel Marketing / Airline Marketing / Videos / → All Tags
Southwest Airlines Is Taking Over the Internet
Southwest Airlines has revamped its corporate blog, Nuts About Southwest, and the airline is burning up the social media sites to promote it. We heard about it via Twitter, which is fast becoming our go-to spot for up-to-the-second travel news.
The new site also prominently features Flickr photos, podcasts and a "video blog" space. At the bottom, you'll find links to SWA's pages on Facebook and Linkedin, proving once again that the PR types at the airline know what the kids like.
News about Southwest still makes up a bulk of the blog content, in the form of both press releases and conversational posts. There's no getting around the fact that this is a marketing effort for the airline, but it's by far the best airline blog around.
Related Stories:
· Nuts About Southwest [Official Site]
· Travel Marketing: SWA Loves the Twitter [Jaunted]
· Southwest Airlines coverage [Jaunted]
· Travel Marketing coverage [Jaunted]
