Tag: Airline MarketingView All Tags
These days commercials from airlines are few and far between, so when one pops up on our television we can’t help but notice. Sure we’re probably a little more sensitive to airline this and that than most, but still…
Anyways, this week it’s United hitting the airwaves with their latest marketing strategy, as they’re showing everyone how awesome it is to fly across the country on one of their planes. Specifically, they’re showing off the p.s. service offered on nonstop flights between New York-JFK and spots like San Francisco and Los Angeles.
Airline News / Air France / Airline Uniforms / Airline Marketing / Green Travel / Recycling / Shopping Travel / → All Tags
More and more we are seeing environmentally responsible decisions coming from airlines in the form of fuel conservation, on-board recycling programs and carbon off-setting. Air France has taken "thinking green" to the next level and we're not just talking about recycling bins for newspapers; although, they do that too.
Partnering with environmentally friendly bag maker, Bilum Paris, AF has created a line of travel bags and wallets made from the giant billboards plastered up on the side of highways. Not only are they made from the super tough plastic material, but they are actual Air France billboard posters.
The first poster has created 9 cabin bags, 23 laptop bags and 30 travel cases. For as little as 69 Euros, you can have your own little one-of-a-kind slice of Air France. To browse the range, head to their e-shop.
Airline News / Qantas / Australia Travel / In-Flight Entertainment / Q-Streaming / Airline Marketing / Advertising / iPads / Travel Tech / Emirates / → All Tags
The past few weeks, the folks at Qantas have been pumping out news story after news story. It's hard to keep up with it all, so we will try to fit it all in here. The Australian airline has improved service on some aircraft, released an entirely new commercial and have been trying to make some more friends in the region to expand their network.
Firstly, lets talk tech. After running a new in-flight entertainment trial on select Boeing 767 service, the Red Roo has decided to launch it across all flights served by the aircraft. In addition to iPads for everyone on the plane, each tablet is fitted to wirelessly stream, via Q-Streaming, 200 hours of movies and TV shows for added enjoyment. The first of the aircraft will be flying come October. Best of all? It's free for everyone!
Advertising / Commercials / Virgin Australia / Airline Marketing / New Zealand Travel / Australia Travel / → All Tags
Re-inventing an airline is tough work, and Virgin Australia has had their hands full with all the rebranding needed done. On the shores of Australia, the majority of the brand is consistent, save a few planes sporting the old livery here and there.
Last month, the first of the freshly repainted planes began flying in and around New Zealand. Naturally, now is the best time to launch a very Virgin-y, very flirty new television commercial showcasing what the "new" airline has to offer traveling Kiwis.
The Pope is heading to the United Kingdom for the first time since the 1980s, and one airline is particularly excited. Hoping to save the government some cash, easyJet is offering its services to shuttle Pope Benedict XVI from Rome to the UK. We think this is a good idea. After all, everyone is looking to save a little dough nowadays—especially since a traditional papal visit might cost as much as £20 million.
The low cost carrier is offering to fly the Pope for free, so he won’t even have to go online to try to score some of the lowest fares available. According to easyJet, if he does choose to take up the fly-for-free offer, he’ll be enjoying a generous luggage allowance, online check-in, and friendly staff throughout his journey. They’re so confident in their services that they feel that that once he has tried easyJet, his holiness will never look back.
Delta / Airline News / Airlines / LGA / Airline Marketing / → All Tags
You don’t need to be an airline geek to know that Delta calls Atlanta home. However, the "world’s largest airline" is getting pretty interested in New York City as well. They haven’t yet passed a note asking if the city likes them, but it’s getting pretty close.
The airline has been spending a lot of cash and attention on the New York market in attempts to woo travelers away from other airlines and onto Delta jets. This year they’ve spent nearly 90 percent of their advertising budget on the city that never sleeps. They have even taken the steps to establish a formal domestic hub at LaGuardia Airport and they want to spend like $40 million on upgrades and renovations at LGA—finally.
Up in Scandinavia, SAS Airlines have been known to pull some quirky marketing maneuvers in the past, and their latest idea for educating travelers all about using the SAS "mobile travel solutions" is to create a romantic comic strip.
Enter Love At First Flight, the SAS creation which follows the blossoming romance between James and Sophie, who meet, of course, on an SAS flight between London and Stockholm. The magazine-style comic looks nice, but includes spectacularly unromantic lines like, "It's OK, take your time, SAS have just alerted me that the departure time's changed".
Cheesy it may be, yet this comic is very readable and still tells you all about checking in via cell phone, looking up flight changes online and using frequent flyer points in the digital age. If you want to know whether James and Sophie end up together, you'll have to check out SAS's comic for yourself here.
Those Kiwis at Air New Zealand have always had a strong team of advertising executives thinking up some pretty unique ideas. It's not surprising then that they've got another new and similarly salacious campaign up their sleeve, and this one lets everyone know that their staff has nothing to hide (as well as some hot bodies).
It's the newest addition to the Delta fleet: a kitted-out Mini Cooper which has been hitting the streets of New York City lately in an effort to beef up their Big Apple exposure. In addition to the swinging by Union Square's green market yesterday, the little BMW freak of nature has been spotted in the past in Boston and Atlanta.
So why New York City in the spring? Perhaps because we've been noticing more Delta advertising in general around the city, fighting for the few passengers still headed abroad this summer. Some slogans seen on the street include boasts like "New York's Most Global Airline" and pleas to travel like "From Uptown to Down Under" and "Meet Your Clients on the Far East Side." We're actually quite partial to this clever line: "Japan. The Other Long Island."
Hyping mostly far-flung destinations like Australia and Asia, it's obvious that Delta is really pushing their most expensive routes from New York. But will clever slogans and the possibility of free luggage tags lure Manhattanites to book $1400 roundtrips to Tokyo? Probably not, but at least Delta is trying, and we'll give them some credit for the effort.
Riding on the wave of humor that Jetblue has enjoyed with the success of their "CEO's Guide to Jetting" videos, they've returned with two new and fun shorts, this time aimed at the average air traveler's needs for space and entertainment.
With animation by Against All Odds / Blacklist and visual effects company Mass Market, the two cartoons transport a frustrated flyer from "Other Guy Air" (which curiously looks like a Ryanair plane) into the comfy, private entertainment-stocked environs of Jetblue.
Attention CEOs and victims of the Bernie Madoff Ponzi scheme: JetBlue understands your financial situation and knows that your private jet may be on furlow for some time, so they'd like to extend a welcome to the public skies with some instructional videos on how to make the best of the worst of times.
The pertinent "Welcome BigWigs" campaign centers around three tongue-in-cheek videos which both espouse the JetBlue jetting doctrine (leather seats, seatback TV, free snacks) and offer a bit of comic relief on the current financial state of affairs. And we have to say, they are flippin' hilarious.
Twitter, the oft-busted-but-still-fun microblogging platform, is quickly becoming the go-to place for airline news from tech-savvy carriers. Latest example? Southwest Airlines' mysterious tweet about a big announcement coming later today.
Says the LCC:
Twitter followers should know first! Big announcement on www.blogsouthwest.com in about an hour....consider yourselves informed!
The last big Southwest announcement we remember from Twitter was about Monster energy drinks. Here's hoping this one's a bit more interesting!
Update: It is more interesting. The airline is looking for a "blog-o-spondent" for Nuts about Southwest.
Are you on Twitter? You should follow us!
· Southwest's Mystery Tweet [Twitter]
· Travel Marketing: SWA Loves the Twitter [Jaunted]
· Virgin America Social Media Site Launched Via Second Social Media Site [Jaunted]