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For a limited time, pedestrians hoofing it through London's Piccadilly Circus can stay up-to-the-minute informed about exactly what flight is going their way. You see, British Airways has installed what seems to be the perfect billboard, with a concept of interaction with the highways in the sky.
The video billboard feature a little boy looking and pointing up to the sky. And since this is not your run-of-the-mill "buy a ticket on BA to a warm destination" advertisement, that boy will shift to point directly up at a real airplane crossing the sky thanks to the sorcery of GPS. Displayed on the billboard will even be the flight number and destination of the plane.
Sure, we love all the speed and comfort of modern travel, but it didn't get that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.
This week United Airlines launched a new ad campaign. Okay, it's not exactly new. In fact, it's like a little Throwback Thursday for themselves because it borrows one of their more famous taglines from yesteryear, "Fly the Friendly Skies."
History on the original motto dates all the way back to 1965 when advertising firm Leo Burnett (another company calling Chicago home) came up with the slogan for a growing traveling public. The tagline was used until 1996 when the airline began to play on the word "united."
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This has been a week of ups and downs on social media for British Airways. After sailing on positive press for their new A380 and 787 aircraft, a hit came in the form of a single promoted tweet bashing their luggage handling. More on that later.
For now, we return to their bright and shiny planes new to the tarmac, both of which will take to the skies on their inaugural routes within 30 days of each other. In fact, the 787 already has set up and out on its route from London to Toronto, but it's the London to Newark route inaugural on October 1 that'll be the real trophy. To prepare for this and the September 24 start of the A380's service between Los Angeles and London, BA is launching a fresh ad campaign, first debuted this morning on social media channels.
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Starting next February, British Airways is planing to bring one of their newest birds down to Johannesburg, so it makes sense to build some excitement around the news of a new A380 route. We're not talking about painting London cabs like safari animals or dishing up biltong on every BA flight (although that would be cool); this one involves a little man versus machine action.
The newest advertisement from the airline features South African rugby player, Bryan Habana, challenging the super jumbo to a race in the hopes that they'll discover which finely tuned machine is faster. The 100 meter race takes place on a runway (of course) and has the sportsman racing the Airbus from a dead stop. Although Habana slows to a stop, obviously the super-jumbo rotates to complete a takeoff.
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Sure, we love all the speed and comfort of modern travel, but it didn't that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.
This year, the world's northernmost airline, Finnair, celebrates 90 years of flying from here and there, bringing happy Finns to foreign lands for almost a century. Naturally with a huge milestone birthday like this, the folks over at the airline will dig into the archives, and they've already unearthed some fun television commercials bragging about their history and roots.
We’ve known that Kobe Bryant has been doing his best to sell the services offered of by Turkish Airlines for a little bit, and we guess the airline has been happy with their investment. Well now they’re tapping their talent pool once again, and this time Kobe is teaming up with famous footballer Leo Messi for a new commercial.
You can check it out above for yourself—it’s worth a chuckle—but basically Turkish Airlines is showing off their great service. However, they’re doing it with ice cream.
A kid sees the athletes on board and immediately wants an autograph, and both Kobe and Leo are offering up tricks to outdo one another in order to gain the kid’s attention. However, balloon animals, card castles, and of course some sports skills are no match for the flight attendant. Once she walks down the aisle equipped with ice cream it’s all over, and the autograph session ends before it begins.
[Video: Turkish Airlines]
[Video: Turkish Airlines]
We'll be first to admit that we long for the days of getting gussied up to fly on a plane, the days when passengers watched with awe as flight crew passed in an airport. Okay, we still might do both of those, but it's just not common anymore. That's why we are completely enamored with Virgin Australia's newest television commercial.
It might be the big band music or the notion that everything comes together flawlessly, but the entire spot imparts the glamorous feeling now absent in air travel. All of the Virgin-brand airlines have been working hard to bring something new and exciting to travel and now it's the Australian cousin's turn.
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In one week it'll already be the three-month anniversary of the first scheduled flight of the first Boeing 747-8i. The plane, Lufthansa's newest baby, is important for more than just this, however; she also debuted the airline's refreshed Business Class cabin complete with lie-flat seats.
If you want to see tons of photos and details on the seats, you check out our definitive guide to them, but if you just want to watch a fun little video that shows a handsome man reclining...well, Lufthansa is happy to oblige with their just-debuted commercial:
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Good news and bad news! The good news: British Airways have launched a whole new TV commercial to promote its Olympic ties, complete with a "London Calling" by The Clash soundtrack, which pretty much never fails to get people to pay attention. The bad news: that airplane taxiing across Westminster Bridge is not real; it's computer-generated.
The fresh ad depicts a regular BA flight leaving from London-Heathrow, but then it goes on a driving trip through London, instead of up into the skies, with a final destination of the Olympic Stadium. The route obviously doesn't actually exist, though by god we wish it were possible.
The ad closes with the statement: "Don't Fly. Support Team GB." This doesn't mean don't travel at all, but instead attend the games or stay home and root for the Union Jack.
The full ad, right here:
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Usually we’re all about pricing when it comes to selecting our trip across the pond, and we highly doubt we’re the only ones. However, the marketing folks over at British Airways have come up with a commercial that’s making us feel a little differently. In fact, we’d venture to say that it's giving us the warm and fuzzies.
In case you’ve missed the commercial, we’ve included it above. It basically tells the story of the airline and their pilots from the very first flights to today’s 747s. One of the overarching messages is that British Airways pilots are awesome no matter what the situation, and they’re always ready to rise above. Where do we sign up to get our wings?
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It's an unconventional seating ideaselling three economy seats with extra room as a kind of convertible bed for two passengersand AirNZ has been going about marketing it in unconventional ways. But then, when have they ever been conventional? They have a pitch-black plane and body-painted crew for goshsakes!
Lately, however, Air New Zealand has taken the celebrity route to pitch the seats, involving such unlikely names as Richard Simmons, David Hasselhoff, Snoop Dogg and now...the scandalous Playboy twin ex-girlfriends of Hugh Hefner. Watch above as they flirt with AirNZ's latest mascots.
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What Is this? The days of Pan Am and Braniff when airlines were cool and walking down the street carrying a flight bag (which we now call "retro") made you look like a jetsetter? Well, what we're about to say comes sort of close to that: Jetblue has opened a store in New York City's trendy Meatpacking District. It won't be there forever because it's what's called a holiday pop-up shop, but the main idea is to promote that clever ad campaign they're doing: the Flyer's Collection. Only, there's nothing for sale inside.
We passed the store completely by accident last night; while making the short walk from The Maritime Hotel down the Apple Store, we noticed the new storefront at 50 Ninth Ave and it stopped us in our tracks. The curious pedestrians out holiday shopping at the designer shops in the district will no doubt do a double-take at the mannequin wearing the suitcase suit, and the store is full of physical samples of the other "Flyer's Collection" products, like the "knee jockey" and "Sounds of Jetblue" CDs. But then, if you look a little closer, you notice the small text down at the corner of the window: "The products shown are fictional and not offered for sale."