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We’ve known that Kobe Bryant has been doing his best to sell the services offered of by Turkish Airlines for a little bit, and we guess the airline has been happy with their investment. Well now they’re tapping their talent pool once again, and this time Kobe is teaming up with famous footballer Leo Messi for a new commercial.
You can check it out above for yourself—it’s worth a chuckle—but basically Turkish Airlines is showing off their great service. However, they’re doing it with ice cream.
A kid sees the athletes on board and immediately wants an autograph, and both Kobe and Leo are offering up tricks to outdo one another in order to gain the kid’s attention. However, balloon animals, card castles, and of course some sports skills are no match for the flight attendant. Once she walks down the aisle equipped with ice cream it’s all over, and the autograph session ends before it begins.
[Video: Turkish Airlines]
[Video: Turkish Airlines]
We'll be first to admit that we long for the days of getting gussied up to fly on a plane, the days when passengers watched with awe as flight crew passed in an airport. Okay, we still might do both of those, but it's just not common anymore. That's why we are completely enamored with Virgin Australia's newest television commercial.
It might be the big band music or the notion that everything comes together flawlessly, but the entire spot imparts the glamorous feeling now absent in air travel. All of the Virgin-brand airlines have been working hard to bring something new and exciting to travel and now it's the Australian cousin's turn.
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In one week it'll already be the three-month anniversary of the first scheduled flight of the first Boeing 747-8i. The plane, Lufthansa's newest baby, is important for more than just this, however; she also debuted the airline's refreshed Business Class cabin complete with lie-flat seats.
If you want to see tons of photos and details on the seats, you check out our definitive guide to them, but if you just want to watch a fun little video that shows a handsome man reclining...well, Lufthansa is happy to oblige with their just-debuted commercial:
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Good news and bad news! The good news: British Airways have launched a whole new TV commercial to promote its Olympic ties, complete with a "London Calling" by The Clash soundtrack, which pretty much never fails to get people to pay attention. The bad news: that airplane taxiing across Westminster Bridge is not real; it's computer-generated.
The fresh ad depicts a regular BA flight leaving from London-Heathrow, but then it goes on a driving trip through London, instead of up into the skies, with a final destination of the Olympic Stadium. The route obviously doesn't actually exist, though by god we wish it were possible.
The ad closes with the statement: "Don't Fly. Support Team GB." This doesn't mean don't travel at all, but instead attend the games or stay home and root for the Union Jack.
The full ad, right here:
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Usually we’re all about pricing when it comes to selecting our trip across the pond, and we highly doubt we’re the only ones. However, the marketing folks over at British Airways have come up with a commercial that’s making us feel a little differently. In fact, we’d venture to say that it's giving us the warm and fuzzies.
In case you’ve missed the commercial, we’ve included it above. It basically tells the story of the airline and their pilots from the very first flights to today’s 747s. One of the overarching messages is that British Airways pilots are awesome no matter what the situation, and they’re always ready to rise above. Where do we sign up to get our wings?
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It's an unconventional seating ideaselling three economy seats with extra room as a kind of convertible bed for two passengersand AirNZ has been going about marketing it in unconventional ways. But then, when have they ever been conventional? They have a pitch-black plane and body-painted crew for goshsakes!
Lately, however, Air New Zealand has taken the celebrity route to pitch the seats, involving such unlikely names as Richard Simmons, David Hasselhoff, Snoop Dogg and now...the scandalous Playboy twin ex-girlfriends of Hugh Hefner. Watch above as they flirt with AirNZ's latest mascots.
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What Is this? The days of Pan Am and Braniff when airlines were cool and walking down the street carrying a flight bag (which we now call "retro") made you look like a jetsetter? Well, what we're about to say comes sort of close to that: Jetblue has opened a store in New York City's trendy Meatpacking District. It won't be there forever because it's what's called a holiday pop-up shop, but the main idea is to promote that clever ad campaign they're doing: the Flyer's Collection. Only, there's nothing for sale inside.
We passed the store completely by accident last night; while making the short walk from The Maritime Hotel down the Apple Store, we noticed the new storefront at 50 Ninth Ave and it stopped us in our tracks. The curious pedestrians out holiday shopping at the designer shops in the district will no doubt do a double-take at the mannequin wearing the suitcase suit, and the store is full of physical samples of the other "Flyer's Collection" products, like the "knee jockey" and "Sounds of Jetblue" CDs. But then, if you look a little closer, you notice the small text down at the corner of the window: "The products shown are fictional and not offered for sale."
Up in Scandinavia, SAS Airlines have been known to pull some quirky marketing maneuvers in the past, and their latest idea for educating travelers all about using the SAS "mobile travel solutions" is to create a romantic comic strip.
Enter Love At First Flight, the SAS creation which follows the blossoming romance between James and Sophie, who meet, of course, on an SAS flight between London and Stockholm. The magazine-style comic looks nice, but includes spectacularly unromantic lines like, "It's OK, take your time, SAS have just alerted me that the departure time's changed".
Cheesy it may be, yet this comic is very readable and still tells you all about checking in via cell phone, looking up flight changes online and using frequent flyer points in the digital age. If you want to know whether James and Sophie end up together, you'll have to check out SAS's comic for yourself here.
Those Kiwis at Air New Zealand have always had a strong team of advertising executives thinking up some pretty unique ideas. It's not surprising then that they've got another new and similarly salacious campaign up their sleeve, and this one lets everyone know that their staff has nothing to hide (as well as some hot bodies).
Attention CEOs and victims of the Bernie Madoff Ponzi scheme: JetBlue understands your financial situation and knows that your private jet may be on furlow for some time, so they'd like to extend a welcome to the public skies with some instructional videos on how to make the best of the worst of times.
The pertinent "Welcome BigWigs" campaign centers around three tongue-in-cheek videos which both espouse the JetBlue jetting doctrine (leather seats, seatback TV, free snacks) and offer a bit of comic relief on the current financial state of affairs. And we have to say, they are flippin' hilarious.