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British Airways Has Only Two Things on Their Mind: 'To Fly. To Serve.'

Usually we’re all about pricing when it comes to selecting our trip across the pond, and we highly doubt we’re the only ones. However, the marketing folks over at British Airways have come up with a commercial that’s making us feel a little differently. In fact, we’d venture to say that it's giving us the warm and fuzzies.

In case you’ve missed the commercial, we’ve included it above. It basically tells the story of the airline and their pilots from the very first flights to today’s 747s. One of the overarching messages is that British Airways pilots are awesome no matter what the situation, and they’re always ready to rise above. Where do we sign up to get our wings?

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Videos / Airlines / Airline Ads / Travel Ads / Air New Zealand / Social Media / YouTube / Celeb Travel / Playboy / Skycouch / Seats / Seating / → All Tags

A History of Air New Zealand's Crazy Celebrity Videos, Now Including the 'Playboy' Twins

They call it "Cuddle Class," but we affectionately think of it as "Economy Kama Sutra." That's right, we're talking about the infamous Air New Zealand Skycouch.

It's an unconventional seating idea—selling three economy seats with extra room as a kind of convertible bed for two passengers—and AirNZ has been going about marketing it in unconventional ways. But then, when have they ever been conventional? They have a pitch-black plane and body-painted crew for goshsakes!

Lately, however, Air New Zealand has taken the celebrity route to pitch the seats, involving such unlikely names as Richard Simmons, David Hasselhoff, Snoop Dogg and now...the scandalous Playboy twin ex-girlfriends of Hugh Hefner. Watch above as they flirt with AirNZ's latest mascots.

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Jetblue / Shopping Travel / New York City / Travel Ads / Travel Advertising / Airline Ads / Facebook / → All Tags

Jetblue Opens A Store In New York's Trendy Meatpacking District

What Is this? The days of Pan Am and Braniff when airlines were cool and walking down the street carrying a flight bag (which we now call "retro") made you look like a jetsetter? Well, what we're about to say comes sort of close to that: Jetblue has opened a store in New York City's trendy Meatpacking District. It won't be there forever because it's what's called a holiday pop-up shop, but the main idea is to promote that clever ad campaign they're doing: the Flyer's Collection. Only, there's nothing for sale inside.

We passed the store completely by accident last night; while making the short walk from The Maritime Hotel down the Apple Store, we noticed the new storefront at 50 Ninth Ave and it stopped us in our tracks. The curious pedestrians out holiday shopping at the designer shops in the district will no doubt do a double-take at the mannequin wearing the suitcase suit, and the store is full of physical samples of the other "Flyer's Collection" products, like the "knee jockey" and "Sounds of Jetblue" CDs. But then, if you look a little closer, you notice the small text down at the corner of the window: "The products shown are fictional and not offered for sale."

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SAS Airlines / Comics / Airline Ads / Airline Marketing / → All Tags

SAS Introduces Mobile Boarding Passes With Romantic Comic Strip

Up in Scandinavia, SAS Airlines have been known to pull some quirky marketing maneuvers in the past, and their latest idea for educating travelers all about using the SAS "mobile travel solutions" is to create a romantic comic strip.

Enter Love At First Flight, the SAS creation which follows the blossoming romance between James and Sophie, who meet, of course, on an SAS flight between London and Stockholm. The magazine-style comic looks nice, but includes spectacularly unromantic lines like, "It's OK, take your time, SAS have just alerted me that the departure time's changed".

Cheesy it may be, yet this comic is very readable and still tells you all about checking in via cell phone, looking up flight changes online and using frequent flyer points in the digital age. If you want to know whether James and Sophie end up together, you'll have to check out SAS's comic for yourself here.

Related Stories:
· SAS Promotes Mobile Travel Solutions [Business Traveller]
· Fly With The Störst Airline in Scandinavia [Jaunted]
· SAS Airlines Coverage [Jaunted]

Airline Marketing / Commercials / Air New Zealand / Airline Ads / → All Tags

A New Paint Job for Air New Zealand...Body Paint

Those Kiwis at Air New Zealand have always had a strong team of advertising executives thinking up some pretty unique ideas. It's not surprising then that they've got another new and similarly salacious campaign up their sleeve, and this one lets everyone know that their staff has nothing to hide (as well as some hot bodies).

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Recessionomics / JetBlue / T5 at JFK / Airline Marketing / Airline Ads / → All Tags

JetBlue Waves Off Private Air Travel with 'Welcome BigWigs'

Attention CEOs and victims of the Bernie Madoff Ponzi scheme: JetBlue understands your financial situation and knows that your private jet may be on furlow for some time, so they'd like to extend a welcome to the public skies with some instructional videos on how to make the best of the worst of times.

The pertinent "Welcome BigWigs" campaign centers around three tongue-in-cheek videos which both espouse the JetBlue jetting doctrine (leather seats, seatback TV, free snacks) and offer a bit of comic relief on the current financial state of affairs. And we have to say, they are flippin' hilarious.

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