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SAS Introduces Mobile Boarding Passes With Romantic Comic Strip
Up in Scandinavia, SAS Airlines have been known to pull some quirky marketing maneuvers in the past, and their latest idea for educating travelers all about using the SAS "mobile travel solutions" is to create a romantic comic strip.
Enter Love At First Flight, the SAS creation which follows the blossoming romance between James and Sophie, who meet, of course, on an SAS flight between London and Stockholm. The magazine-style comic looks nice, but includes spectacularly unromantic lines like, "It's OK, take your time, SAS have just alerted me that the departure time's changed".
Cheesy it may be, yet this comic is very readable and still tells you all about checking in via cell phone, looking up flight changes online and using frequent flyer points in the digital age. If you want to know whether James and Sophie end up together, you'll have to check out SAS's comic for yourself here.
Related Stories:
· SAS Promotes Mobile Travel Solutions [Business Traveller]
· Fly With The Störst Airline in Scandinavia [Jaunted]
· SAS Airlines Coverage [Jaunted]
Tags: Airline Marketing / Commercials / Air New Zealand / Airline Ads / → All Tags
A New Paint Job for Air New Zealand...Body Paint
Those Kiwis at Air New Zealand have always had a strong team of advertising executives thinking up some pretty unique ideas. It's not surprising then that they've got another new and similarly salacious campaign up their sleeve, and this one lets everyone know that their staff has nothing to hide (as well as some hot bodies).
Tags: Recessionomics / JetBlue / T5 at JFK / Airline Marketing / Airline Ads / → All Tags
JetBlue Waves Off Private Air Travel with 'Welcome BigWigs'
Attention CEOs and victims of the Bernie Madoff Ponzi scheme: JetBlue understands your financial situation and knows that your private jet may be on furlow for some time, so they'd like to extend a welcome to the public skies with some instructional videos on how to make the best of the worst of times.
The pertinent "Welcome BigWigs" campaign centers around three tongue-in-cheek videos which both espouse the JetBlue jetting doctrine (leather seats, seatback TV, free snacks) and offer a bit of comic relief on the current financial state of affairs. And we have to say, they are flippin' hilarious.
