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Travel Health / Health / Airborne / → All Tags

Airborne Settles up for Its Dubious Health Claims

Hey, did you totally buy the hype that Airborne could keep you from getting sick on a plane? Turns out it can't. And a non-profit group that sued the makers of the vitamin supplement wants you to get in on a $23.3 million settlement.

The Center for Science in the Public interest put out a release yesterday with its findings:

"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," said CSPI senior nutritionist David Schardt, who reviewed Airborne's claims. "Airborne is basically an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."

We never really bought the bogus health claims, but we did pick up a couple samples when we saw 'em in JFK once. (No harm in giving the stuff a go, right?) As for Airborne, after dolling out this cash, will the company be able to afford a Sundance swag lounge next year?

Related Stories:
· Airborne Settlement and Claim Site [Official Site]
· Airborne Agrees to Pay $23.3 Million Settlement [CSPI]
· Airborne to Pour the Bubbly at Sundance [Jaunted]

Sundance Film Festival / Film Festivals / Celeb Travel / Airborne / Travel Health / → All Tags

Airborne to Pour the (Orange Effervescent) Bubbly at Sundance

Airborne, the effervescent, placebo tablet that makes us think we won't get sick if we pop it in a glass of water before we take off, is returning to the Sundance Film Festival with the Airborne Lounge.

Airborne and the gossip show Extra! will be holding down fort at the Harry O's complex in Park City on 427 Main Street, where celebs will no doubt gather for a complimentary cup of tea, water and an Airborne beverage. Um...right.

But give credit where credit is due. While Airborne will not be serving any bubbly drinks aside from their own, they are trying hard to create a party atmosphere.

Guests at the Airborne Lounge will experience a bubbly atmosphere. From the lighting to bubble walls, the entire bar will have a healthy, effervescent glow to help create an inviting environment. A newly added element to the Lounge, the "ON-AIRborne" video confessional will allow both celebrities and festival attendees to tape their favorite anecdotes and memories about using and sharing Airborne.

Now, those confessionals we might pay to see. Hopefully it won't look anything like Britney Spears' hack job of selling her own perfume.

[Photo: DazzleMe]

Related Stories:
· Airborne Returns to Sundance with 'Extra' Celebrity Style [PR Newswire]