The Pop Culture Travel Guide

Tag: Advertising

New Ads Will Make Airports Even Worse

5/12/2008 at 11:33 AM
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Don't find the airport annoying enough already? Just wait till you have to navigate a terminal full of these interactive floor ads.

The so-called STEPscape ads already draw crowds in malls, so we can totally imagine groups of people hovering over 'em, cluttering up already crowded concourses. But hey, if you want that free WiFi, the airport has to pay for it somehow.

There's no word on when these will show up, but lots of airports are already signed up to get them, including ATL, DEN, ORD, DFW, PHX and SFO.

Related Stories:
· Airports Installing Ads that "Come to Life" [Budget Travel]
· More STEPscape Videos [Official Site]
· Airports coverage [Jaunted]

0 Comments - Add Yours by pbb

Italy Travel: Propoganda Taints Tourist Biz

4/17/2008 at 12:47 PM
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Both Milan and Venice would love a profitable spring tourism season, but we have to wonder if having racist campaign posters plastered around the north of the country is the wisest way to drum up international appeal.

May we regretfully introduce the Lega Nord, a relatively new side show act in the already fascinating Italian political circus. Since 1991, the Lega party has been spewing bold political propaganda and outwardly racist opinions towards what they believe to be criminal immigrants, freeloading Southern Italians and gay exhibitionists.

In the north of Italy this week you may still see the Northern League's campaign manifestos lingering after Monday's national election. As expected, the winner was Silvio Berlusconi, an ally of the LN.

As for the posters themselves, the Native American cautiously warns that Italians could end up just like him, on a reservation, if they allow more immigrants to make a home in Italy. The one with the fat egg-snatching woman says, "Wake up Northern Italians! With Lega Nord, Against Roman Thieves." Something tells us these fellas didn't play well with the other kids in preschool.

Related Stories:
· Back in Office, Berlusconi Enthusiastically Seizes Reins [NYT]
· Bankrupt Airline Buzz: Is Alitalia Next? [Jaunted]
· Italy Travel coverage [Jaunted]

0 Comments - Add Yours by CourtScott

Skybus Hyping Small-Town Ohio

12/17/2007 at 11:00 AM
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We've seen Skybus advertise everything from insurance to credit cards. But the latest deal for the super-low cost carrier has flight attendants praising a small Ohio town. Upon landing in Columbus, passengers hear an announcement with baggage claim info, the local time--and a pitch on what makes Canal Winchester so great.

The village of 5,500 is 16 miles southeast of downtown Columbus, and town officials paid less than the usual $4,000-per-month advertising fee to let passengers know that Canal Winchester's:

the premier tourist destination in southeastern, central Ohio.

Among the must-see attractions in town? The Mid-Ohio Doll and Toy Museum, the Barber's Museum and Hall of Fame, the Slate Run Vineyard and Winery, covered bridges and the best antiques shops that southeastern, central Ohio has to offer.

[Photo: Sleestak66]

0 Comments - Add Yours by pbb

Pimp Your Air NZ Plane

5/16/2007 at 9:29 AM
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We can't believe we missed our chance to be on Air New Zealand's special MTV flight last month, but the good news is you can still have a go at their online Pimp My Plane promotion. The ad just won an award for the best online ad campaign in the People's Choice NetGuide Web Awards.

If you want to pimp a plane you can click on a range of paint jobs, wings, rims and tints and "bling" to make the Air NZ plane look, well, completely unrecognizable, but pretty cool. If only you could pimp it and then actually ride on it too.

[Photo: captain doodle]

Related Stories:
· Web Awards Winners [NetGuide NZ]
· Pimp My Plane [Official Site]

0 Comments - Add Yours by amandak

Genius and Uplifting Quotation of the Day, Courtesty of Alaska Airlines

5/14/2007 at 3:51 PM
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Don't get me wrong: I like people as a concept. It's just that actual people keep ruining it for me.
We only recently caught onto this Alaska Airlines campaign from 2003 and are way, way in love. (Forgive the lag. New York isn't exactly an Alaska Airlines hub.) Skyhigh Airlines is a spoof, obviously. Its website still lives, and we've had quite a bit of fun perusing it.

The quotation comes from a letter by Skyhigh's fake CEO, Howard Barium. Happy Monday!

Related Stories:
· Alaska Airlines [Official Site]
· Skyhigh Airlines [Official Site]

0 Comments - Add Yours by djk

Def Leppard Sells Virgin Atlantic

5/09/2007 at 9:35 AM
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Joe Elliott of Def Leppard (the lead singer, not the one-armed drummer, unfortunately) is currently shilling for Virgin Atlantic, presumably in some radio ads. Elliott's commercial is available online in MP3 format, as is a reel of outtakes. Because you've always wanted to go behind the whoring, and we only take travel tips from '80s stars.

Elliott will be doing a whole lot of traveling this summer, but not on Virgin Atlantic. Def Leppard will launch a gigantic, triple-whammy North American tour on June 27 in Cincinnati with Styx and, one some dates, Foreigner.

Suffice it to say that Ogilvie would never let this happen on Virgin America. He would at least get the drummer!

[Photo: crumj]

Related Stories:
· DEF LEPPARD Singer Promoting VIRGIN ATLANTIC AIRLINES; Audio Available [Blabbermouth]
· Can You Have an Apocalypse With Only 3 Horses? [Seattlest]

0 Comments - Add Yours by djk

Tune Hotels Sets the Standard for Truth in Advertising

5/03/2007 at 2:00 PM
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No frills, indeed. Tune Hotels, the budget chain brainchild of Air Asia CEO Tony Fernandes, is an unusual beacon of honesty in the travel world. The first Tune Hotel has opened in Kuala Lumpur, so we decided to revisit the chain's website and check out just how free of frills it is. We particularly dug this friendly note:
Towels
Forgot to pack one from home? No worries! A range of affordable towels are available at our convenience store, starting from the basic range @ RM9.99++ to superior range @ RM14.99++
You mean it's never occurred to you to use half of your carry-on space for a bath towel from home? The peppy incredulousness is heart-warming. 'Course, traveling with a towel is common among hardcore backpackers, who are likely to be interested in Tune, but even the most intrepid among that set won't be stuffing an AC unit into their backpacks. Yep, Tune charges for air conditioning too, among other things.

We, however, are not complaining. Single rooms at the Tune Hotel in downtown KL are under $14 a night, all-in.

Related Stories:
· Tune Hotels [Official Site]
· No-frills Tune hotel opens today [Malaysia Star]

0 Comments - Add Yours by djk

Quick! Was This Photo Taken in Nova Scotia?

Where: NS, Canada

5/01/2007 at 3:10 PM
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Probably, but if you're familiar with Nova Scotia, now's your time to weigh in. You never know with the current state of tourism advertising. Nova Scotia is forging ahead on promotional trail, just in time for that warm(er) summer weather. The campaign's a bit sleepy, but their Google Earth integration is quite neat. Unfortunately, tourism board folks left out two very important selling points: the proximity to Prince Edward Island mussels, and the fact that Denny Doherty was from Halifax!

[Photo: eMediaWire]

Related Stories:
· Nova Scotia tourism [Official Site]

0 Comments - Add Yours by djk

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