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Tags: South Africa Travel / Travel Advertising / Ads / → All Tags

South Africa Will Drop Everything To Save You From Drowning

This isn't strictly a travel campaign, but it's certainly that too. It's no secret that South Africa has been having some branding problems. Being the "world's rape capital" doesn't exactly look good on the brochures (what font face do you use for that?). The drownings last year certainly didn't help their image. Now that they've begun the pushback against drownings, maybe they can try to address that other thing.

The point being made by South Africa's new campaign for their National Sea Rescue Institute is that their volunteers, dedicated men and women that they are, will drop whatever they're doing to rescue stranded ocean goers. They might be at their wedding, but they'll jump into the water dress and all. Or they might be a sports event, but they'll rush to rescue you without even pausing to dump their foam hand. Or they might be a guy dressed as a chicken.

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Tags: Air Asia X / Oakland Raiders / A340 / Ads / → All Tags

The Oakland Raiders' Air Asia X Plane is Just a 'Commitment to Excellence'

Remember the other day when we wondered if the Oakland Raiders would be getting a new jet or possibly a new route from Air Asia X? Well, an Examiner story says that the Raiders have put the logo on an Air Asia X plane only as a way to "enhance their brand globally." And in that spirit, the plane will be called The Commitment to Excellence.

Yup, a team that finished 5-11 in the NFL is trying to get new international fans by tricking out an Air Asia X A340. The Examiner writes:

What makes this combination most unusual is that not only is Air Asia X not the carrier that the Raiders use for their away games, they don't even serve the United States, nor do they have plans to do so in the immediate future. They serve Malaysia, London, and Australia. [Raiders CEO Amy] Trask does expect that "Commitment to Excellence" will be flown in to Oakland for at least one game day.

And apparently, the logo on the tailfin is just the beginning. Raider Nation will be present throughout the plane in the form of pictures of Raiderettes, Raider scenes, Raider Jerseys and Raider logos in other areas. (The lavs, maybe?) The Raiders CEO also referred to Air Asia X as a "bodacious airline" but said the new deal would not conflict with the team's long-time partner Hawaiian Airlines. Whatever the deal, let's hope the Raiders can improve their record this year or at least show some commitment to excellence.

Related Stories:
· Are The Oakland Raiders Getting an A340 Jet Or Just An Air Asia Route? [Jaunted]

[Photo: Andrew/Airliners.Net]

Tags: YouTube / Ads / Videos / → All Tags

Rendez-Vous with 37C

There are many reasons to hate economy class on an airplane; alphabetically, the first two that come to mind are aching legs and bad food. Who could have guessed, however, that the advent of the camera phone would make coach even more unpleasant? It's is only a problem for the less homely among us--rarities in economy class anyway-but this ad for Vodaphone in France should serve as a lesson to us all: Always sleep facing away from your seatmate.

Related Stories:
·   More France Travel Coverage [Jaunted]
·   Borat Hits Cannes [Jaunted]

Tags: Ads / Sports / World Cup / → All Tags

Switzerland, a Soccer-Free Zone

Say hello to Mr. Switzerland. He and other himbos are being used in an new ad campaign that asks football widows to consider escaping "this summer's World Cup to a country where men spend less time on football, and more time on you." Anonymous bank accounts, chocolate, diplomats out the wazoo--what's not for the ladies to like over there?

The ad also includes a sexy farmhand, train conductor, mountain climber, ferryman, and a lumberjack -- it's like the Village People moved Switzerland to get health insurance. The ads will start running next month in France, Germany and Switzerland.

Related Stories:
·   "Mr. Switzerland" to entice women [Reuters]
·   'Mr. Switzerland' Lures 'Football Widows' [Adrants]
·   My Switzerland [tourist board]