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Big Brother is Watching You Fly Through HEL

August 7, 2014 at 7:43 AM | by | ()

Here’s something new when it comes to airport technology, and it’s all taking place over at Helsinki Airport.

The airport is going to be the first in the world to actually kind of track passengers, as well as each and every movement that they make as they progress through the terminals and concourses. If WiFi is enabled on your mobile phone then they’ll be able to see where you’re going; however, thankfully it does sound like you need to opt-in to things before airport officials will be checking you out.

Now there are clearly some privacy issues here as well as a little bit of a creepiness factor, but it sounds like the airport is promising to only use the data for good rather than evil. Their plans for the program is to ensure that airport traffic is moving smoothly and to reduce bottlenecks in places like check-in, baggage collection, and security.

Of course it’s just not all in the interest of airport efficiency, as they’re also getting the pieces in place to put a marketing spin on these analytics and numbers. Think targeted ads, promotions, coupons, and other goodies that are tailored to your location.

We’re not totally sure how we feel about all of this—like when we’re visiting the restroom—but we have to recognize that the technology is pretty darn fancy.

[Photo: valentin hintikka]

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