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Why Hard Rock Cafes are Completely Disappearing from Mexico

August 25, 2014 at 1:56 PM | by | ()

It's a rite of travel passage, regardless of the merit; everyone just has to have a Hard Rock Cafe t-shirt sporting the name of a desirable vacation destination, from Las Vegas to Nadi, Fiji.

Judging from our own observations at state fairs and gas stations around the USA over the years, it seems like the locations doing the briskest business of selling branded T-shirts are those in Mexico. Nonetheless, a glimpse at the Hard Rock Cafe official locator map reveals that there are none at all, other than a few Hard Rock Hotels (Puerto Vallarta, Cancun, Riviera Maya).

How are the Hard Rock Cafes of Mexico mysteriously vanishing? The answer comes from the AP, with the announcement that the 4 Hard Rock cafes of the country—located in Cozumel, Cancun, Cabo San Lucas, and Acapulco—should have been shut down for operating illegally; Hard Rock International apparently "terminated its franchise relationship with Operadora DB Mexico, S.A. de C.V., Hard Rock Cafe franchisee in Mexico, in 2011 after several years of disputes relating to non-compliance with franchise standards and franchise payment obligations."

The Hard Rock Cafes were supposed to close or reopen under a new name, but they hadn't, and it's taken 3 years for Mexican authorities to finally enforce the shutdown of the Cancun property. It remains to be seen whether or not the Cozumel, Acapulco, or Cabo spots will follow suit.

For now, the nearest authorized Hard Rock Cafes to Mexico are located in San Diego, CA, and Guatemala City, Guatemala.

[Photo: jubilo]

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