Malaysia Airlines Mulls Name Change
Regardless on how accountable one might hold Malaysia Airlines for the two tragedies of the past six months, there's no question the airline's brand and identity have been considerably tarnished.
It's way too early to know if there will be any long-term impact on future business success, but it appears MH won't be waiting around to find out. In a media release, it announced that it has already begun considering a new brand identity, including a new name, to go along with a restructuring of routes. The Malaysian Government, which is the majority shareholder of the airline, said it would all be in an effort to draw new investors and rebuild.
There was no indication of whether the changes would be subtle or severe, and we would imagine the decision won't be made until the dust settles and the full consequences of the disasters are able to be felt. As a result, we don't expect to see a new name any time soon, but just hearing that it's on the table for discussion is very interesting. We typically get pretty excited when new livery and designs roll out, but in this case, it obviously won't be an occasion to celebrate.