As for the champagne itself, Lanson Black Label Brut is French and produced in line with the laws for the use of the appellation "champagne." It's a non-vintage, or "NV" wine, meaning it is a blend of different vintages designed to produce a consistent taste, no matter the year.
Wine.com describes its specifics:
Black Label's brilliant color recalls the characteristic straw tones of the Pinot Noir, with glints of amber. It is lively in the flute, with a fine stream of persistent bubbles [ed note: ideal for aesthetic appeal in the Virgin Atlantic coupe glass]. Its fresh aromas combine the impression of vitality and spring-time scents, together with hints of toast and honey. On the palate, bouquets of ripe fruits and citrus create a sensation of opulence yet lightness
The champagne is such a part of the Virgin Atlantic brand that, during this summer's celebrations of the airline's 30th Anniversary, Richard Branson and CEO Craig Kreeger sent a bottle with thank you note to every employee of the airline.
At retail, each bottle averages $45, so it's not the most expensive nor the least; it falls into the same category as the likes of Veuve Clicquot Brut Yellow Label and Piper-Heidsieck Brut Cuvee. Should you really crave that Upper Class experience on the ground, it's also not too difficult to buy a bottle or two of Lanson Black Label for an evening of travel reminiscing at home.
We recently flew as a guest of Virgin Atlantic for their Vivienne Westwood uniform launch, but all photos and opinions are completely our own.