The deal meant producers were able to shoot all over the property for a reduced fee and, in exchange, Caesars got plenty of free advertising.
"We view movies as a great way to expose our brand in an entertaining way," says Gary Selesner, regional president of Caesars Entertainment. "It's much more effective than just taking out a TV commercial."
Surprisingly, Caesars isn't offering a Think Like A Man Too tie-in package but they are offering 25% off travel through Dec. 27 if you book by July 29.
You can book the deal at caesarspalace.com or just head to local movie theater to see Caesars on the big screen in Think Like A Man Too.
[Photo: L.A. Times]