What's the Deal with British Airways' 'Mood Blanket' Thing
July 1, 2014 at 8:50 AM
Don’t expect to be cuddling up with the latest in in-flight blanket technology anytime soon, but the folks over at British Airways are testing out a new wool blend in the cabin—complete with embedded electronics.
Basically it’s a mood ring but in blanket form, as the thing has tiny little LEDs inside of it that change colors to blue or red depending on someone’s feelings. Travelers wear some kind of band thing on their heads, and then their feelings and what not are transmitted to the blanket over Bluetooth. Blankets that are blue reflect cool and comfortable travelers, and those that change to a shade of crimson indicate that there might be some stress going on—or that they need a refill on their drink.
Right now British Airways is just testing things out, but there’s always a chance that you could see one on one an upcoming flight with the airline.
The plan is that they’ll collect some data from the magic blankets, analyze stuff, and then use that information to improve the in-flight experience. Seems clever enough, so we’re on board—but we have to ask if a questionnaire would have been just as effective.
[Photo: British Airways]