But the video looks like the kind of presentation you see at the beginning of an X-Men or Robocop or Terminator movie, when the evil corporate CEO is telling a boardroom full of bureaucrats that they should buy his new technology, which will give them total control over everything.
It's titled "NATS - Guardians of the Sky," which is already kind of strange. Then very early there's a line about how all passengers flying through NATS's airspace are "watched over by us - unseen - unnoticed - Guardians of the Sky." Then there are some Alice In Wonderland-style perspective shifts, something that looks like the technology in Minority Report, and a description of how the future involves replacing human beings with drones. They're very big on that last part. The pilotless planes, the narrator explains, will be "navigated - supported - guided - by us."
Listen to her voice.
This is the tone of someone telling you to accept your new, better life under an automated dystopian regime. Literally she says that: "where man and machine work in unison... a future that's more efficient, quieter, faster, cleaner." Then she talks about how NATS's inherently superior mastery of data will bring about "a new dawn in aviation." Keep a particular ear out for how she says that, every day, her organization keeps its promises - including to governments and militaries - to protect national borders and keep everybody safe.
"We hold millions of lives in our hands every single day."
[Photo: NATS / Vimeo]