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Inside the Amenity Kit: Freshening Up with Birchbox for JetBlue Mint

June 16, 2014 at 1:47 PM | by | Comments (0)

We come across some downright awesome airline amenity kits in our travels, and the surprises of each zippered pouch can often make or break comfort on a premium flight. With this in mind, here's to our new series: Inside the Amenity Kit, wherein we unzip, unwrap, and expose the loot inside:

Picture this: you get all settled in your seat and are browsing the menu when the flight attendant delivers a small box. Inside are travel-size items to make this transcontinental flight more refreshing and relaxing. You have the choice of a male or female kit (no judgements) and, should you like what you've tried, the full-size items can be found for sale online.

This is the concept of the amenity kits for passengers in the new JetBlue Mint premium cabin between JFK and LAX (and JFK-SFO come October 26). For this partnership, the airline called up Birchbox, a hugely successful NY-based subscription service which sends their subscribers, all over the country, the latest in personal care products in travel-friendly sample sizes.

Not only is an amenity kit a first for JetBlue (we're not counting those red eye Snooze kits they used to distribute), but an airline partnership is a first for Birchbox as well.

The products may have more formal names than we're used to from amenity kits (like "skin repair moisturizer" as opposed to "lotion"), but any doubts are wiped away by an included info card describing the purpose for each, and how best to use.

Above and beyond the innovative partnership and variety of items, JetBlue is thinking ahead with these kits. You'll actually want to take these kits off the plane, because some items are meant to be used post-flight. Incredible that an airline would care about your comfort after they've done with you, huh?

What's inside (female kit, at left):

· Benefit Cosmetics 'They're Real' Mascara
· Klorane Smoothing and Relaxing Eye Patches
· Liz Earle Skin Repair Moisturizer for Dry/Sensitive Skin
· Supergoop! Forever Young Hand Cream SPF 40
· Davines All-in-one Milk Spray ("Post-flight, spritz hair and comb through to rejuvenate travel-weary locks")
· Reviver Dry Deodorant Swipes

What's inside (male kit, at right):

· Lab Series MAX LS Overnight Face Renewal Serum ("apply a dime-sized dollop when you reach your hotel, and enjoy the results come morning")
· Coola Environmental Repair Plus Radical Recovery After-Sun Lotion
· Baxter of California Hard Cream Pomade
· Ernest Supplies Cooling Shave Cream
· Jack Black Intense Therapy Lip Balm SPF 25
· The Laundress Wash and Stain Bar

[Photos: Steven Drescher for Jaunted]

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